Target tightens leadership to accelerate assortment innovation, omnichannel execution and guest loyalty

Target tightens organization to sharpen guest experience

Target Corporation is restructuring its senior leadership to accelerate assortment innovation, omnichannel execution and guest loyalty under new CEO Michael Fiddelke. The company is consolidating merchandising authority and realigning operations to reduce silos and speed decision‑making across stores, supply chain and digital channels. The changes are effective Feb. 15 and follow recent additions to Target’s board, the company says.

Merging merchandising and operations to speed omnichannel execution

Fiddelke is naming Cara Sylvester as chief merchandising officer, consolidating merchandising responsibility under a single executive to unify product development, assortment design and partner collaborations across categories. Sylvester, previously chief guest experience officer, brings experience in digital, loyalty and marketing and a track record of increasing revenue, profitability and market share, Target says. By centralizing merchandising, the company aims to tighten links between assortment strategy and marketing to better serve changing guest preferences.

Lisa Roath moves from chief merchandising officer of food, essentials and beauty into the chief operating officer role, giving Target an executive with end‑to‑end retail experience across merchandising, supply chain and stores. Roath’s remit focuses on scaling Target’s emphasis on style and design across operations while improving speed, efficiency and execution to elevate the in‑store and online shopping experience. Together, Sylvester and Roath are positioned to align teams more closely, shorten decision cycles and lift sales and margins by improving inventory flow and execution at the store level.

Fiddelke frames the reorganization as simplifying the company’s structure to advance strategy with greater speed, clarity and accountability, saying the appointments put “the right talent and expertise with key roles.” The move signals continuity of strategic priorities — assortment innovation, omnichannel convenience and guest loyalty — while changing the reporting lines to accelerate implementation.

New executive roles and backgrounds

Target notes the leadership changes are part of a broader refresh that follows recent Board additions and are intended to reinforce merchandising authority and guest experience. The announcement is distributed via PRNewswire from Minneapolis.

Continuity in financial guidance and strategic aims

Despite the shakeup, Target says it still expects fourth‑quarter 2025 sales, full‑year GAAP EPS and full‑year Adjusted EPS to be in line with prior guidance, indicating the company plans to pursue the reorganization while maintaining its financial outlook.