The9, Lumosi adapt TVB's The Greed of Man into AI-native short dramas, interactive games
- The9 will convert TVB's The Greed of Man into AI-native short dramas and interactive games via its exclusive mobile rights.
- Shanghai The9 provides authorised IP framework and production oversight, partnering with Lumosi for AI-driven content prototyping.
- The9 says generative AI cuts costs and speeds production, aiming to scale AI-driven short-form and interactive content globally.
AI-First Adaptation of The Greed of Man
The9 is moving to convert classic television IP into AI-native short dramas and interactive movie games through a definitive cooperation agreement between its wholly owned Shanghai unit and Chengdu Lumosi. The deal leverages The9’s exclusive mobile game development and publishing rights for TVB’s The Greed of Man and taps recent advances in generative AI video — including next‑generation large‑scale video generation models and AI-enabled production pipelines — to prototype new short‑form scripted formats tied to premium drama IP. The collaboration focuses on AI‑powered short drama format design, AI‑enhanced script iteration and cinematic scene generation, and hybrid interactive movie game concepts that blend cinematic narratives with player decision systems.
Chengdu Lumosi supplies technical expertise in AI‑driven content prototyping and interactive entertainment technology, while Shanghai The9 provides the authorized IP framework and production oversight. The partners say the work centres on proof‑of‑concepts and early prototypes: cinematic scene generation for rapid visualisation, algorithmic script refinement to speed story iterations, and interactive storytelling mechanics designed for mobile and short‑form channels. Gary Gao, The9’s chief operating officer, says generative AI video technologies are reshaping the economics of scripted drama production and narrative‑driven interactive entertainment, enabling shorter production cycles and lower per‑episode costs.
The9 positions the project as an experiment in scalable content formats for global short‑form drama and interactive markets, aiming to accelerate time‑to‑market and target mobile platforms and short‑form video distribution worldwide. The company frames the initiative as operating strictly within its authorised rights for the drama and a first step toward combining high‑quality licensed IP with AI‑native production workflows to expand audience reach and monetisation opportunities across interactive and non‑linear formats.
TVB cooperation and IP outlook
The9 emphasises continued cooperation with TVB and reiterates it will operate within authorised IP rights while evaluating additional high‑quality drama properties to broaden its AI‑driven content strategy. The company frames licensing discipline as central to scaling AI‑based adaptations and preserving original IP value.
Corporate profile and strategic context
Founded in 2004 and Nasdaq‑listed, The9 is a diversified high‑tech internet company active in online games operation, Bitcoin mining and AI‑driven drug discovery investment. The company lists a Shanghai headquarters and says the partnership with Lumosi aims to demonstrate reduced production costs and faster delivery of narrative and interactive content to global mobile audiences.