Topgolf Callaway Brands Opens 100th U.S. Venue in Texas, Celebrating Growth and Inclusivity
- Topgolf will open its 100th U.S. venue in New Braunfels, Texas, on December 5, 2025.
- The venue features 62 climate-controlled hitting bays and unique games like the Topgolf Field Goal Challenge.
- Topgolf promotes inclusivity with the "Sure Thing" golf club and plans to hire 200 staff members.
Topgolf Celebrates Milestone with New Venue Opening in Texas
Topgolf, a pioneer in modern golf entertainment, announces the upcoming opening of its 100th U.S. venue in New Braunfels, Texas, scheduled for December 5, 2025. This significant milestone reflects the company's rapid expansion and commitment to evolving the traditional golfing experience into a social and inclusive atmosphere. Situated at 427 Creekside Way, the new two-level facility will feature 62 outdoor climate-controlled hitting bays, each designed with comfort in mind, incorporating lounge-type furniture and high-top tables to accommodate groups of all sizes.
The New Braunfels venue aims to attract both seasoned golfers and newcomers by providing a relaxed yet engaging environment. Topgolf enhances the golfing experience through its innovative Toptracer technology, which delivers real-time metrics on each shot, allowing players to track their performance. Additionally, the venue introduces unique games such as the Topgolf Field Goal Challenge, designed to test accuracy by aiming at digital goal posts, effectively blending traditional golfing elements with a modern twist. This forward-thinking approach not only diversifies the offerings but also encourages participation from individuals of varying skill levels.
In line with its inclusive philosophy, Topgolf introduces the "Sure Thing" golf club, specifically designed to assist those who may find traditional golf clubs challenging to use. This emphasis on accessibility reinforces Topgolf's mission of making golf enjoyable for everyone, regardless of their background or experience. The venue will also feature a full-service bar and restaurant, further enriching the entertainment experience for guests and reinforcing Topgolf's role as a social hub in the community. As Topgolf reaches its 112th global location, it continues to redefine how people engage with golf, fostering a sense of community around the game.
To commemorate this milestone, Topgolf offers an exciting promotion: guests who make a reservation between December 5-19 will have a chance to win one year of free game play, with no purchase necessary. This initiative not only serves to celebrate the new venue but also enhances customer engagement, drawing in a crowd eager to experience the innovative features that Topgolf has to offer.
With plans to employ around 200 staff members, known as "Playmakers," the New Braunfels location is set to create numerous job opportunities while enhancing the overall guest experience. Through its strategic expansion and focus on inclusivity, Topgolf is poised to continue leading the transformation of the golf entertainment landscape.