Tripadvisor Launches Interactive Guide for Route 66's Centennial Celebration with Choice Hotels

Rediscovering Route 66: A Digital Road Trip Guide for Modern Travelers

Tripadvisor’s Wanderlab, the company’s creative studio, partners with Choice Hotels International to celebrate the centennial anniversary of Route 66 through the launch of an interactive digital road trip guide. This comprehensive guide takes travelers across all 2,500 miles of the historic highway, traversing eight states, and highlights an array of iconic attractions, including historic sites and beloved diners. Designed for a new generation of adventurers, the tool allows users to customize their itineraries, ensuring that they can experience the authenticity of Route 66 while benefiting from the convenience of finding accommodations at Choice Hotels’ properties, which number over 7,400 worldwide.

As travelers seek ways to explore the well-documented charm of Route 66, the guide responds to a notable surge in interest, demonstrated by a 20% increase in pageviews on Tripadvisor from 2023 to 2024. Steve Paganelli, Vice President of Global Media & Partnerships at Tripadvisor, emphasizes the enduring allure of Route 66, noting that it represents a century of rich history and adventure. The guide serves as an ideal platform for travelers to engage with the stories and experiences that shaped this iconic route, resonating with their discussions and plans shared on the Tripadvisor platform.

The collaboration not only pays homage to the historical significance of Route 66 but also enriches the travel planning experience for contemporary explorers. Noha Abdalla, Chief Marketing Officer at Choice Hotels, expresses the company’s dedication to deepening travelers’ connections to the rich narratives of the road. This initiative highlights the evolving landscape of travel, where digital tools bridge the gap between rich historical legacies and the modern-day traveler’s journey, transforming aspirations into tangible experiences along one of America’s most storied highways.

In addition to enhancing the travel experience on Route 66, this digital guide exemplifies a broader trend within the tourism industry toward interactive and tailored travel resources. Such innovations encourage user engagement and promote local businesses along the highway, underscoring the importance of supporting communities that form the backbone of Americana.

This project reflects the collaboration of technology and tradition, ensuring that future generations appreciate, explore, and enjoy the adventures that Route 66 has to offer.