Tuniu Announces Reverse ADS Split and Dividend Amid Shareholder Value Enhancement Strategy

Tuniu Implements Major Change to ADS Ratio Amid Dividend Announcement

Tuniu Corporation, a leading online leisure travel firm in China, is set to make significant changes to its American Depositary Shares (ADS) structure. Effective around April 22, 2026, the company will implement a one-for-ten reverse ADS split, revising the current ratio from one ADS equivalent to three Class A ordinary shares to one ADS representing thirty Class A shares. This restructuring process is pending a necessary filing with the U.S. Securities and Exchange Commission, and it reflects Tuniu's strategic efforts to enhance the liquidity and appeal of its ADSs on the Nasdaq exchange. As a part of this transition, current ADS holders will need to exchange every ten existing ADSs for one new ADS, with fractional entitlements being aggregated and sold for cash distribution to holders.

The executives at Tuniu anticipate that the upcoming ratio change will bolster the ADS trading price, allowing for improved market performance in the future. However, the company remains cautious, expressing that it cannot guarantee that the trading price will achieve a tenfold increase from its pre-change value. The reverse split could serve multiple purposes, including attracting a broader base of institutional investors and enhancing the stock's perceived value, which is crucial for a company operating in the competitive travel industry. As Tuniu navigates a post-pandemic recovery landscape, these moves are particularly strategic in positioning the company favorably within the travel sector.

In alignment with the ADS restructuring, Tuniu has also declared a cash dividend totaling approximately USD 13 million as part of its planned three-year shareholder return initiative. The dividend distribution will apply to eligible ordinary share and ADS holders recorded by May 4, 2026, with a per-share dividend of approximately USD 0.0399 anticipated for ordinary shares. The exact amount for ADS holders will be disclosed following the ADS ratio adjustment, signaling Tuniu's commitment to delivering value to its shareholders while simultaneously planning for future growth in a thriving travel industry.

Tuniu's dual announcements highlight the company's proactive response to current market conditions and its dedication to enhancing shareholder value amidst a reshaping travel landscape. The changes represent not only a tactical approach to improve the structure of its shares but also an effort to reassure investment confidence as Tuniu seeks to solidify its position in the dynamic travel sector.