Union Bankshares Partners with Candescent to Modernize Digital Banking Services
- Union Bank partners with Candescent to enhance digital banking services and improve customer experience and operational capabilities.
- The partnership focuses on open APIs and integrations to boost customer engagement and back-end productivity.
- Union Bank aims to attract new customers and retain existing ones through expanded service offerings and improved digital strategies.
Union Bank Company Partners with Candescent to Elevate Digital Banking Services
In a significant step toward modernizing its banking services, The Union Bank Company, a community bank based in Columbus Grove, Ohio, selects Candescent’s Digital Banking platform to enhance its customer experience and operational capabilities. With assets totaling $1.2 billion, Union Bank seeks to adopt innovative solutions that align with its growth strategy, aiming to provide a seamless digital experience for both its consumer and business clients. The integration of Candescent’s robust platform is anticipated to enable the bank to quickly adapt to shifting customer demands, ensuring that it remains competitive in an ever-evolving financial landscape.
Klint Manz, CFO of The Union Bank Company, emphasizes the importance of choosing a partner rather than merely a vendor. He highlights Candescent's open APIs and third-party integrations as crucial elements for delivering the desired customer experience while maintaining flexibility for future growth. This strategic partnership promises not only to enhance customer engagement but also to improve back-end productivity and operational efficiency. Furthermore, with the implementation of advanced fraud mitigation measures through continuous verification, the bank aims to bolster its security protocols, instilling greater confidence among its clientele.
Brendan Tansill, CEO of Candescent, reinforces the commitment to empower banks and credit unions with the resources necessary for sustainable growth and resilience in a competitive market. He views the collaboration with Union Bank as a prime example of Candescent's mission to equip financial institutions with a comprehensive digital-first product suite. With a client base that includes over 1,300 banks and credit unions, Candescent serves nearly 30 million registered users and is recognized as the largest independent digital banking platform in the United States.
In addition to enhancing customer experiences, the partnership is set to expand Union Bank’s service offerings, potentially attracting new clientele while retaining existing customers. This move aligns with the broader trend in the banking industry, where digital-first strategies are increasingly crucial to meeting customer expectations and maintaining relevance in a digitized marketplace. The collaboration promises to solidify Union Bank’s competitive edge and adapt its operations to meet the challenges of the future.