VTEX Reports 21% Growth During Record Black Friday-Cyber Monday Shopping Season
- VTEX achieved $0.9 billion in GMV during Black Friday-Cyber Monday 2024, with 21% more orders year-over-year.
- Customers processed 4.6 thousand orders per minute on November 29, demonstrating VTEX's strong omnichannel capabilities.
- VTEX earned the AWS Consumer Goods Competency, reflecting its effective solutions for major brands like Unilever and Motorola.
VTEX Achieves Record Growth During Peak Shopping Season
VTEX, a prominent player in the composable commerce sector, demonstrates robust performance during the Black Friday-Cyber Monday week of 2024, with a gross merchandise volume (GMV) of US$0.9 billion. This marks a remarkable 21% increase in orders and a 19% growth in GMV on a foreign exchange-neutral basis, despite a nominal 1% rise in USD attributed to currency fluctuations. The company operates across 43 countries, and significant growth is reported in key retail verticals: Electronics orders soar by 51%, while Home, Furniture & Decoration categories see a 31% rise, and Apparel & Accessories grow by 19%. This performance underscores VTEX's ability to cater to diverse market needs, bolstering its reputation as a reliable platform amid shifting economic conditions.
Co-CEO Geraldo Thomaz emphasizes the company’s dedication to innovation and profitable growth, particularly within the burgeoning B2B market alongside traditional B2C offerings. The composable solutions provided by VTEX allow clients to efficiently integrate multiple sales channels, which is crucial for optimizing omnichannel strategies. During the peak sales moment on November 29, VTEX customers processed an impressive 4.6 thousand orders per minute, contributing to a staggering total of 9.0 million consumer orders globally. Notably, one-third of these transactions are classified as omnichannel, showcasing the seamless integration of digital and physical retail environments, which enhances customer experience and operational efficiency.
The successful outcomes during this critical sales window reflect VTEX’s capability to deliver scalable, reliable, and secure services, thereby instilling confidence in its customers during high-traffic periods. The data collected from November 26 to December 2, 2024, compared to the previous year, further underscores VTEX's mission of empowering brands with effective commerce solutions designed to minimize costs while enhancing profitability. As the company continues to optimize its digital commerce infrastructure, it solidifies its position as a trusted partner in the industry, committed to helping enterprises navigate the complexities of modern retail.
In addition to its impressive performance during the holiday season, VTEX earns the prestigious Amazon Web Services (AWS) Consumer Goods Competency, recognizing its proficiency in delivering validated solutions tailored for the consumer goods sector. This designation reaffirms VTEX's commitment to helping major brands like Unilever and Motorola tackle operational challenges and improve efficiencies within their business models. According to a Forrester-commissioned TEI report, VTEX clients have experienced a remarkable 133% return on investment, translating to $17.1 million in business growth and $5.8 million in savings after transitioning from legacy systems.
VTEX's recognition as the 'Customers’ Choice' vendor in the 2024 Gartner® Voice of the Customer for Digital Commerce Report further solidifies its leadership in the global commerce landscape. As it continues to support brands in expanding to B2B and marketplace models, VTEX not only enhances its technological infrastructure but also reinforces its status as a pivotal player in the evolving digital commerce ecosystem.