Wendy's Expands in Latin America with New Franchise Agreements for Over 60 Restaurants

### Wendy's Expands Latin American Operations with New Franchise Agreements

Wendy's Company undertakes a significant step in its Latin American growth strategy by finalizing two franchise agreements aimed at opening over 60 new restaurants in Mexico. This strategic push is anchored by a key partnership with AJ Group, which is slated to develop 50 locations across major urban centers, including Mexico City, the State of Mexico, Hidalgo, and Morelos. The first of these locations is expected to debut within the year, marking an exciting expansion for the brand in high-traffic areas. AJ Group's extensive expertise in real estate and restaurant operations positions them as a valuable ally for Wendy's, facilitating a more robust entry into the Mexican market.

In addition to the collaboration with AJ Group, Wendy's also partners with WS Pacific to launch 12 new restaurants in the northern states of Sinaloa and Durango. The initial outlet from this partnership is also forecasted to open by the end of the year. These ventures reflect a broader trend for Wendy's, showcasing its increasing popularity and appeal in various international markets. As E.J. Wunsch, President – International of The Wendy's Company, comments, the brand's growth trajectory indicates strong global interest and underscores favorable conditions for franchisees.

Carlos Ribas, Senior Vice President and Managing Director for the Latin America and Caribbean Region, emphasizes that these franchise agreements stem from a rising consumer demand for Wendy's diverse menu offerings. By collaborating with established franchise partners, Wendy's aims to utilize local market knowledge and resources effectively, promoting sustainable growth. Galdino Palafox, CFO of AJ Group, articulates pride in being part of this venture, focusing on enhancing the Wendy's brand presence particularly in the Mexico City area. Together, these partnerships set a robust foundation for Wendy's expansion in Latin America while responding distinctly to consumer preferences in the growing market.

In a broader context, these developments signal Wendy's commitment to bolstering its international footprint amidst a competitive landscape. By strategically aligning with experienced franchise groups, the company enhances its capacity for localized growth while simultaneously adapting to dynamic market demands. These moves not only signal Wendy's intent to deepen its roots within Latin America but also reflect a meticulous understanding of consumer trends, ensuring the brand's escalating prominence in the culinary scene.

Moreover, the collaboration with local franchises plays a crucial role in reducing operational risks and facilitating smoother market entry. With a focus on delivering quality and consistency tailored to regional tastes, Wendy's is effectively positioning itself to capture a larger share of the growing fast-food market in Mexico. As the company accelerates its international expansion efforts, the brand's adaptability and responsiveness to consumer preferences will likely remain key drivers of its success.