Yellow Pages Ltd Appoints Sherilyn King as CEO Amid Digital Marketing Transformation
- Sherilyn King is appointed President and CEO of Yellow Pages Ltd, succeeding David A. Eckert.
- King aims to enhance customer value and support small businesses through effective digital marketing solutions.
- Yellow Pages has shifted from print to digital, forming strategic partnerships to meet evolving client needs.
Yellow Pages Ltd Welcomes New Leadership Amid Digital Marketing Evolution
Yellow Pages Limited, a prominent Canadian digital media and marketing company, announces the appointment of Sherilyn King as its new President and CEO, following the retirement of David A. Eckert on July 15, 2025. This leadership transition comes after a planned succession process, initially disclosed in a March press release, which identified King as Eckert's successor due to her extensive experience within the company. With nearly three decades at Yellow Pages, King has a deep understanding of the business, having started her career as a Sales Administration Clerk in 1996 and most recently serving as Senior Vice President of Sales, Marketing, and Customer Service. Her promotion marks a significant milestone in her career and is emblematic of the progressive trajectory of women in leadership roles within the industry.
As King steps into her new role, she emphasizes her commitment to delivering measurable value to Yellow Pages’ customers and enhancing the growth of small and medium-sized enterprises through effective digital marketing solutions. Under her leadership, the company aims to navigate the rapidly changing marketing landscape, which is increasingly influenced by advancements in artificial intelligence. King’s strategy focuses on leveraging innovative tools and expertise to help business owners adapt to these changes, ensuring that Yellow Pages remains a vital partner for businesses seeking to enhance their visibility in a digital-first world.
Yellow Pages has transformed from a traditional print directory into a leader in digital marketing, forging strategic collaborations with major industry players such as Microsoft Advertising, Meta, Canada Post, Wix, and Google. These partnerships are pivotal in enabling the company to provide comprehensive marketing solutions that align with the evolving needs of its clients. As King leads the charge, she carries forward Eckert's legacy, who is credited with revitalizing the company’s financial and operational stability over his eight-year tenure, including strengthening its pension plan and laying the groundwork for future growth.
In a note of gratitude, Yellow Pages acknowledges Eckert's transformative leadership, which has positioned the company for continued success in the digital marketing arena. With King at the helm, stakeholders anticipate a dynamic approach to addressing the challenges and opportunities presented by the digital age. As the company continues to evolve, it remains steadfast in its mission to empower small and medium-sized businesses with the tools necessary to thrive in a competitive marketplace.
As Yellow Pages embarks on this new chapter, industry observers are keen to see how King's leadership influences the company's trajectory and its ability to innovate within the digital marketing space. The transition signals a renewed focus on customer-centric strategies that leverage technological advancements, setting the stage for a promising future in the digital landscape.