Accenture Veteran Peter Smith Joins BRG to Lead AI Initiatives

Accenture Veteran Joins BRG to Elevate AI Initiatives

In a significant development for the artificial intelligence landscape, BRG announces the appointment of Peter Smith as managing director to spearhead its AI initiatives, effective November 11, 2025. Smith, who previously served as the Global Head of AI at Accenture Song, brings nearly two decades of experience in data, analytics, and AI to BRG. His extensive background in developing AI strategies has proven instrumental in driving digital transformation and operational excellence across various sectors. During his tenure at Accenture, Smith successfully crafted AI and generative AI strategies that resulted in billions of dollars in influenced revenue and transformative impacts for clients, underscoring his capability to enhance BRG's service offerings and client experiences.

Tri MacDonald, CEO of BRG, emphasizes Smith's leadership as a key asset for the firm’s growth in a rapidly evolving market. Smith's role will focus on integrating AI-first strategies into BRG's service delivery, particularly in the healthcare and financial services sectors. He is tasked with developing enterprise-wide AI roadmaps and improving data accessibility, which are essential for enhancing client services and internal efficiency. The hiring of Smith reflects BRG’s strategic commitment to bolster its AI and data-driven capabilities, as the firm seeks to adapt to the increasing demand for innovative solutions in an era of digital transformation.

With Smith at the helm of AI initiatives, BRG aims to unify its approach across various practice groups, reinforcing its position as a trusted partner for clients navigating complex challenges. His collaboration with other managing directors and technology experts is anticipated to further position BRG as a leader in deploying AI solutions tailored to sector-specific applications. This strategic move aligns with BRG’s ongoing investments in AI, marked by recent leadership shifts and the publication of insightful market research, such as the BRG Global AI Regulation Report. As BRG continues to explore growth opportunities in AI, Smith’s appointment signals a robust commitment to enhancing expert intelligence and data-first advisory services within the organization.

In addition to Smith's extensive experience, he holds six AI-related patents, highlighting his innovative approach to technology. His leadership is expected to catalyze BRG’s ability to implement cutting-edge AI tools effectively, ensuring that the firm remains at the forefront of the industry. With a renewed focus on AI and data-driven strategies, BRG is poised to enhance its service delivery and client engagement, paving the way for sustained growth and leadership in the AI sector.