Allegiant debuts Flight #925 Destination Dollywood with themed in‑flight and park experiences

Dollywood crossover: Allegiant debuts Flight #925 as immersive travel product

Allegiant Travel is launching a one-off themed service, Flight #925: Destination Dollywood, as a crossover promotion with Dollywood Parks & Resorts that is scheduled to operate Nov. 6, 2026 from Orlando/Sanford (SFB) to Knoxville, Tennessee (TYS). The flight is numbered to reference Dolly Parton’s song “9 to 5” and is billed as Allegiant’s first-ever themed flight, offering passengers an integrated experience that continues with park access on Nov. 7 for those who purchase admission.

Passengers on Flight #925 receive themed gate celebrations, live entertainment provided by Dollywood talent, trivia, specially themed food and beverages, commemorative merchandise and in-flight surprises, the companies say. Travelers who add park tickets gain further benefits during Dollywood’s Smoky Mountain Christmas event — which the park markets as a 15-time Golden Ticket Award winner for Best Theme Park Christmas Event — including exclusive ride-time opportunities, reserved show seating, special treats and access to the new NightFlight Expedition coaster.

Allegiant frames the event as part of a broader leisure-strategy push that pairs low-cost air service with curated destination programming to drive family travel demand. The companies say more announcements and surprises are forthcoming ahead of the November date, and they position the flight as a way to encourage guests to "disconnect" and reconnect amid the natural setting of the Great Smoky Mountains. The news first appears in a Las Vegas press release dated Feb. 17, 2026.

Partnership positioning and executive remarks

Drew Wells, Allegiant’s chief commercial officer, says the initiative embraces “the joy of travel” and aims to deliver value from check-in through arrival, while Eugene Naughton, president of Dollywood Parks & Resorts, calls the collaboration an honor and highlights Allegiant’s track record of providing Orlando-area travelers convenient routes to the Smokies.

Marketing and operational context

The-flight-announcement underscores Allegiant’s tactic of creating distinctive travel products to stimulate seasonal leisure travel without altering its core ultra-low-cost model; the carrier continues to pair affordable airfare with add-on destination experiences and direct marketing to families seeking music- and culture-themed getaways.