Associated Banc-Corp Introduces Franchise Banking Vertical for Specialized Financial Solutions

Associated Banc-Corp has recently introduced a new Franchise Banking vertical aimed at providing dedicated financial solutions for franchise owners and operators across the United States. This strategic initiative aligns with the company's broader organic growth strategy and is designed to not only bolster its existing market presence, particularly in the Midwest, but also to extend reach into complementary markets throughout the country.

Leadership and Team Structure

To spearhead this Franchise Banking initiative, Shaun Coard has been appointed as the senior vice president and business segment leader. Coard brings a wealth of experience and is charged with leading an energetic team that includes Phil Davis, Jasmine Synstelien, Kriston Jordan, and Todd Matthies, each specializing in aspects ranging from portfolio management to cash automation solutions. This dedicated team will work collaboratively to ensure that the unique needs of franchise operators are effectively addressed.

Strategic Growth and Market Expectations

The launch of the Franchise Banking vertical not only fortifies Associated Banc-Corp’s diverse array of services—including power and utilities, mortgage warehousing, and government banking—but also positions the bank as a significant financial partner in the franchise industry. Executive vice president John Utz expressed confidence in Coard's ability to build strong relationships within the franchise sector, which is pivotal for delivering tailored capital solutions and strategic guidance necessary for franchise operations.

Additional Executive Appointments

In a related development, Associated Banc-Corp appoints Lisa Buetow as the new director of Private Banking for major metro markets. Buetow, who boasts over 25 years of experience in investment and corporate banking, is expected to enhance the bank's capabilities in serving high-net-worth clients. Her previous roles include managing extensive client services at Wells Fargo and Abbot Downing, reflecting a strategic move by Associated to strengthen its leadership while navigating a merger with American National Bank.