Atlassian Partners with Scottie Scheffler to Elevate Brand Presence in Golf Community

### Huntington National Bank Elevates Brand Through Strategic Partnership with Scottie Scheffler

Huntington National Bank ("Huntington") announces a significant partnership with Scottie Scheffler, the world’s top-ranked golfer, who becomes the bank's lead golf ambassador. This collaboration marks a strategic move to bolster Huntington's national sports marketing platform and reinforce its identity as a trusted financial institution in the golf community. The partnership is grounded in a shared history, as Scheffler previously collaborated with C. Malcolm Holland III and Veritex Community Bank, who supported him throughout his ascent in the sport, including his achievements as a multi-time major champion and Olympic gold medalist. This new alliance aims to build upon the foundation laid by Veritex, particularly as Huntington seeks to deepen its connections in Texas, where Scheffler began his career.

The relationship emphasizes a mutual commitment to integrity and excellence. Malcolm Holland, reflecting on the partnership, underscores the importance of trust between the bank and Scheffler, who epitomizes the values that Huntington cherishes. This collaboration is not merely symbolic; it actively expands Huntington's golf initiatives. The bank plans to announce additional Team Huntington golfers while launching new, long-term programs aimed at engaging with golf enthusiasts. This approach reflects the bank's broader commitment to the sport, demonstrated through its sponsorship of prestigious events such as the Memorial Tournament in Columbus, Ohio, and the 3M Open in Minnesota, as well as support for charitable initiatives like First Tee programs.

Brant Standridge, president of Consumer and Regional Banking at Huntington, expresses enthusiasm for the partnership, highlighting the alignment of values between the bank and Scheffler. The agreement also includes the visibility of Huntington's branding on Scheffler’s golf bag, amplifying the bank's presence in the sport. As Huntington enhances its marketing strategy through this collaboration, it aims to reach new audiences and solidify its reputation as a community-oriented financial brand deeply embedded in the sports culture.

In addition to the partnership with Scheffler, Huntington National Bank continues to strengthen its community ties through various sponsorships and charitable initiatives, showcasing its dedication to local engagement. The bank's efforts to support golfers and events not only enhance its brand visibility but also contribute positively to the communities it serves, reinforcing its commitment to social responsibility and community building.

As Huntington embarks on this new chapter with Scottie Scheffler, it sets a precedent for how financial institutions can leverage partnerships in the sports arena to foster brand loyalty and community connections, creating a win-win scenario for both the bank and its ambassador.