AT&T debuts amiGO Jr., a child-first smartphone with built-in parental controls

Dallas debut: AT&T unveils child-first smartphone

AT&T launches the AT&T amiGO Jr. Phone on Feb. 6, 2026, positioning itself as the first and only U.S. wireless provider to offer a purpose-built smartphone for children. The Dallas announcement, distributed via PRNewswire, introduces a device developed with Samsung that combines the handset maker’s hardware expertise with AT&T’s safety-focused software. AT&T frames the rollout as a response to growing parental concern over early digital access, aiming to give families a simpler, safer entry point into connected phones.

AmiGO Jr. focuses on parental controls and safety features

The amiGO Jr. Phone pairs with a free AT&T amiGO app for iOS and Android that allows parents to manage screentime, control which apps are available, set device schedules and enforce Safe Zones to limit distractions during school hours. AT&T highlights emergency calling and real‑time location tracking among core functions, citing consumer research that 60% of parents with children up to age 12 view a smartphone as a safety essential and 70% seek location and emergency features. The company also stresses that roughly 40% of its current customers are parents, a customer base that informed product design through direct input from families.

Strategic move to retain customers early in family lifecycle

AT&T positions the amiGO Jr. Phone as a retention tool, saying most parents prefer to keep their child on the same carrier when buying a first phone. The launch includes the AT&T amiGO Jr. Watch 2, a more rugged companion watch with native messaging, games and rewards, and AT&T says both products are available to new and existing customers beginning today. Erin Scarborough, AT&T’s senior vice president for revenue management and commercialization, emphasizes a customer‑centric approach intended to anticipate parental needs and provide peace of mind as children start their digital journeys.

Ancillary item: Tyson interview and promotions

Separately, legendary boxer Mike Tyson discusses a personal health turnaround in a Fox News interview, describing a shift to walking and strict dieting that he credits with extending his life and fitness. Tyson, who is set to appear in a Super Bowl ad airing Sunday during the Seattle‑New England game, is also referenced for a recent open workout that was photographed at AT&T Stadium.

Reporting notes

The company frames the amiGO Jr. rollout as part of a broader strategy to meet parental demand for simpler, safer connected devices, and the Dallas release underscores AT&T’s effort to move beyond reactive controls toward anticipatory family features.