Baidu Wenku Appoints Ding Yuxi as Global Ambassador to Boost International Presence

Baidu Wenku Elevates Global Reach with Star Power

Baidu Wenku, an AI-driven productivity platform and a subsidiary of Baidu, enhances its global strategy by appointing actor Ding Yuxi as its first Global Ambassador. This significant move builds on Ding's existing relationship with the platform, as he previously served as its inaugural Brand Ambassador in 2025. Ding's popularity is on the rise, attributed to his impressive performances in hit series such as "Fight for Love" and "Love Game in Eastern Fantasy." The decision to elevate him to a global role underscores Baidu Wenku's ambition to broaden its international audience and integrate its AI offerings with popular culture.

Ding's influence extends beyond acting; he has successfully collaborated with high-profile brands, including Versace, and made headlines at the UN Climate Change Conference with a bilingual speech that attracted over 18 million views within just 48 hours. His appeal resonates particularly with younger demographics, making him an ideal representative for Baidu Wenku and its international edition, Oreate AI. By leveraging Ding’s star power, Baidu Wenku aims to enhance its visibility and engagement in key markets, including Europe, North America, Southeast Asia, and the Middle East.

Since its launch in 2025, Oreate AI has gained significant traction, attracting over one million users across more than 220 countries. Following a major upgrade in September 2025, the platform reached the top of Product Hunt's daily rankings, showcasing a strong interest in its offerings. Baidu Wenku's recognition from esteemed organizations, such as the China Industrial Control Systems Cyber Emergency Response Team and Xinhua News Agency, further solidifies its credibility in the tech landscape. Ding Yuxi's appointment as Global Ambassador symbolizes Baidu Wenku's strategic efforts to merge technology and entertainment, paving the way for a broader global presence.

In addition to Ding Yuxi's new role, Baidu Wenku's commitment to user engagement is evident through its ongoing developments and enhancements. The platform actively seeks to position itself as a leader in AI productivity solutions while ensuring a user-friendly experience. Baidu Wenku’s partnership with Ding not only strengthens its brand but also represents a fusion of technological advancement and contemporary culture.

As Baidu Wenku continues to innovate, it sets its sights on expanding its impact within the AI arena. The strategic appointment of a global ambassador like Ding Yuxi highlights the importance of celebrity partnerships in reaching diverse audiences and demonstrates Baidu's commitment to fostering a global community around its AI products.