Bally's Appoints Mira Mircheva as New CFO to Drive Growth and Efficiency

Bally's Corporation Strengthens Leadership with New CFO Appointment

Bally's Corporation announces the appointment of Mira Mircheva as Executive Vice President and Chief Financial Officer, pending regulatory approvals. Mircheva brings a wealth of experience, having spent over 25 years in the hospitality and gaming sectors. Her previous roles include serving as CFO at The Queen Casino & Entertainment and as a Partner and Research Analyst at Standard General. With a solid foundation in finance that began at Goldman Sachs, where she worked as an analyst starting in 2001, Mircheva possesses a deep understanding of the financial intricacies of the gaming industry.

Bally's CEO Robeson Reeves expresses strong confidence in Mircheva's capabilities, emphasizing how her extensive experience will be pivotal as Bally's integrates The Queen into its operations. This integration is crucial for the company as it seeks to enhance its presence in the competitive gaming landscape. Chairman Soo Kim echoes this sentiment, highlighting Mircheva's robust financial and operational expertise as a key asset for driving Bally's growth and achieving its long-term financial objectives. The appointment signals a strategic move to bolster leadership at a time when the company is expanding its footprint across the gaming industry.

Mircheva aims to leverage her extensive background to implement cost optimization strategies and improve operational efficiency at Bally's. With a portfolio that includes 19 casinos across 11 states, a golf course in New York, and a horse racetrack in Colorado, the company is well-positioned for growth. Additionally, Bally's international ambitions, demonstrated by the acquisition of Aspers Casino in Newcastle, UK, reflect its commitment to expanding its global reach. As the company continues to evolve, Mircheva's leadership is expected to play a crucial role in navigating the challenges and opportunities that lie ahead in the dynamic casino-entertainment industry.

In related news, Bally's maintains a significant presence in the sports betting arena with its Bally Bet platform, which is gaining traction amid the growing popularity of online gaming. The company also invests in its iCasino platform and holds a notable stake in Intralot S.A., a global provider of lottery services. With a workforce of approximately 11,500 employees, Bally's operations encompass around 17,700 slot machines and 630 table games, reinforcing its position as a leader in the casino-entertainment sector.