Bandwidth Partners with Out There Media to Boost RCS for Business in the U.S.

Bandwidth and Out There Media Forge Strategic Alliance to Enhance RCS for Business in the U.S.

In a significant development for the enterprise cloud communications landscape, Bandwidth Inc. announces a strategic partnership with Out There Media during its Reverb25 keynote on September 16, 2025. This collaboration aims to bring next-generation Rich Communication Services (RCS) for Business capabilities to the U.S. market. By integrating Bandwidth's robust Communications Cloud with Out There Media's award-winning Mobucks™ platform and its innovative self-service campaign builder, MessagingStudio, the partnership is set to elevate mobile-first RCS brand engagement to unprecedented levels. The synergy between the two companies combines Bandwidth's reliable infrastructure with Out There Media's expertise in RCS innovation, positioning them to deliver secure and scalable messaging campaigns for enterprises.

The collaboration is particularly noteworthy given Out There Media's impressive track record with major Fortune 500 brands, such as Netflix, Coca-Cola, and Disney. These partnerships have yielded RCS campaign results that are reported to be 50 times more effective than traditional digital advertising benchmarks. Kerstin Trikalitis, CEO and Co-Founder of Out There Media, underscores the transformative potential of RCS as a new frontier for consumer engagement. She asserts that through this partnership with Bandwidth, global brands will have the tools to harness the full capabilities of this impactful messaging channel within the U.S. market, ultimately enhancing customer interactions and marketing outcomes.

From Bandwidth's perspective, this partnership represents a pivotal moment in the evolution of RCS communications. John Bell, Bandwidth's Chief Product Officer, notes that enterprises already depend on the company to facilitate billions of messages, benefiting from the control, reliability, and scalability that Bandwidth provides. As RCS technology continues to gain traction, this alliance sets the stage for enhanced customer engagement strategies that leverage innovative messaging solutions, allowing brands to connect with consumers more effectively in one of the world’s leading consumer economies.

In related news, the partnership aligns with a growing trend in the communications industry towards cloud-based solutions that prioritize user engagement and data-driven marketing strategies. As businesses increasingly seek to optimize their communication efforts, the integration of RCS capabilities represents a critical advancement in the way brands interact with their audiences. This move is expected to attract attention from various sectors looking for innovative solutions in their marketing arsenals.

Overall, Bandwidth's collaboration with Out There Media signals a forward-thinking approach to modern communication challenges, empowering brands to engage with consumers through more dynamic and interactive messaging channels. As the partnership unfolds, it will be interesting to observe the impact on marketing performance and consumer interaction within the rapidly evolving digital landscape.