Bandwidth Partners with Out There Media to Transform RCS Communications and Brand Engagement

### Bandwidth and Out There Media Forge Strategic Partnership to Revolutionize RCS Communications

On September 16, 2025, Bandwidth Inc. announces a strategic partnership with Out There Media during the Reverb25 keynote event. This collaboration aims to introduce advanced Rich Communication Services (RCS) for Business capabilities to the U.S. market. By merging Bandwidth's robust Communications Cloud with Out There Media's award-winning Mobucks™ platform and its self-service campaign builder, MessagingStudio, the partnership seeks to enhance mobile-first brand engagement on an unprecedented scale. Bandwidth's software-driven network is poised to deliver secure and scalable RCS campaigns, which are essential for brands looking to engage effectively with their consumers.

The collaboration between Bandwidth and Out There Media comes at a time when businesses are increasingly seeking innovative ways to connect with customers in a mobile-first environment. Out There Media, known for its strong reputation with Fortune 500 clients such as Netflix, Coca-Cola, and Disney, has demonstrated that RCS campaigns can achieve results up to 50 times more effective than traditional digital advertising metrics. Kerstin Trikalitis, CEO and Co-Founder of Out There Media, underscores the significance of this partnership, stating that RCS represents a new frontier for consumer engagement. The ability to utilize this impactful messaging channel effectively will empower brands to optimize their marketing strategies within the competitive U.S. landscape.

John Bell, Chief Product Officer at Bandwidth, emphasizes the existing reliance of enterprises on Bandwidth for sending billions of messages. He notes that the partnership will provide brands with the control, reliability, and scalability necessary to achieve meaningful outcomes through RCS communications. This collaboration not only marks a significant milestone in the evolution of RCS capabilities but also sets the stage for improved customer engagement and marketing performance. By tapping into the potential of these innovative technologies, Bandwidth and Out There Media are positioned to redefine how brands communicate with consumers in one of the world’s largest consumer markets.

In addition to the technical advancements, this partnership reflects a broader trend in the communications industry where companies seek to leverage cutting-edge technology to enhance customer interactions. The combination of Bandwidth's infrastructure and Out There Media's expertise in RCS innovation could pave the way for more personalized and effective marketing campaigns.

As the U.S. market prepares for the rollout of these advanced RCS capabilities, industry experts anticipate a shift in how brands engage with consumers, potentially leading to a more interactive and immersive marketing landscape. This partnership not only highlights the possibilities of RCS but also reinforces Bandwidth’s commitment to leading the charge in cloud communications.