BetMGM Profitable in 2025, Reshapes MGM Resorts International's Digital Strategy

BetMGM reaches profitability, reshapes MGM Resorts' digital strategy

MGM Resorts International says BetMGM, its jointly owned sports-betting unit with Entain, reaches profitability in 2025, marking a pivotal shift in the company’s push to diversify beyond casino floor revenue. BetMGM reports net revenue of $2.8 billion for 2025, up 33% from 2024, reflecting rapid growth in bets, customer acquisition and higher engagement across its digital platforms. MGM frames the milestone as validation of sustained investment in its online products and marketing, and as a new profit center that complements its resort operations.

The company is emphasizing the strategic value of a profitable BetMGM to its integrated resort model, pointing to cross-selling opportunities between online wagering and on-property experiences such as hotel, entertainment and food and beverage. MGM highlights that digital profitability reduces reliance on cyclical gaming floor trends and seasonal visitation patterns, enabling more predictable revenue streams and reinvestment in both online product features and physical property upgrades. Executives indicate tighter integration of loyalty programs and data-driven personalization as key enablers of higher lifetime customer value.

Reaching profitability also strengthens MGM’s negotiating position with partners and regulators as the U.S. sports-betting market continues to mature. MGM and Entain’s joint ownership structure allows the operator to scale technology and marketing efficiencies while complying with varying state regulations. Company statements suggest management is weighing further product expansion, localized offerings in newly regulated states, and continued investments in responsible gaming tools as part of its growth roadmap.

Entain partnership and competitive footing

MGM reiterates that BetMGM is jointly owned with Entain, leveraging Entain’s global platform and MGM’s domestic brand and distribution. The collaboration is presented as central to rapid market share gains and a foundation for product localization and regulatory compliance across U.S. jurisdictions.

Industry context and outlook

The profitability milestone arrives as the U.S. sports-betting market increasingly favors operators that combine digital scale with retail footprints and loyalty ecosystems. MGM positions its integrated approach as a model for capturing cross-channel spend, with management signaling continued investment in technology, customer retention and responsible gaming to sustain growth.