BIGO Ads Wins 2026 Sammy Award for Excellence in Advertising Technology Solutions

BIGO Ads, an intelligent advertising platform under JOYY Inc. (JOYY), continues to make waves in the advertising technology industry by winning the 2026 Sales and Marketing Excellence Award, known as The Sammy, awarded by the Business Intelligence Group (BIG). This prestigious accolade recognizes extraordinary achievements in sales and marketing, specifically in the Growth Catalyst / Advertising Technology category. The competition features nominees from over 20 global industries, and a panel of experienced business executives evaluates each submission against rigorous scoring criteria. BIGO Ads is recognized for its innovative AI-driven full-funnel growth system that integrates user acquisition and real-time in-app bidding, providing advertisers and developers with optimized strategies aimed at achieving profitable growth.

A Commitment to Measurable Business Value

The recognition from BIG showcases the company's commitment to delivering measurable business value through its advanced advertising technologies. Eden Liu, the Head of Global Business for BIGO Ads, underscores that this award validates their focus on creating advertising solutions that lead to significant ROI for their clients. As the advertising landscape evolves, there is a keen shift towards accountability and data-driven approaches, where clients demand not only engagement but also tangible results from their advertising investments.

Innovative Technology Driving Growth

BIGO Ads stands out by leveraging full-stack AI capabilities, sophisticated oCPC and ROAS bidding models, and innovative bidding technologies. This powerful combination empowers businesses worldwide to not only enhance user growth but also to maximize their advertising revenues effectively. With this recent accolade, BIGO Ads solidifies its position as a leader in the advertising arena, continuously pushing the boundaries of what's possible in the digital marketing world.

Refining Advertising Technology

In addition to its recent accolade, BIGO Ads demonstrates a proactive commitment to refining its advertising technology to meet the ever-changing demands of the industry. The emphasis on AI-powered optimizations aims to provide advertisers with the tools they need for sustained growth and competitive edge.

Leading the Charge in Accountability

As the conversation around accountability in marketing gains momentum, BIGO Ads remains at the forefront, developing solutions that resonate with advertisers seeking sustainable growth strategies in an increasingly digital marketplace.