BJ's Restaurant and Cooper's Hawk Collaborate on Curated Icons Wine Launch

### Cooper's Hawk Winery & Restaurants Celebrates Milestones with Curated Icons Launch

Cooper’s Hawk Winery & Restaurants, a leader in modern winery experiences, announces the launch of "Curated Icons," an exclusive collection of ultra-premium wines in collaboration with Napa Valley’s Cakebread Cellars. This inaugural release, set for December 2, 2025, coincides with Cooper's Hawk’s 20th anniversary and Cakebread’s 50th harvest. This partnership is not just a business venture but a celebration of family legacies, showcasing a limited quantity of wines from a significant vintage that underscores the commitment to quality and tradition.

Tim McEnery, the founder of Cooper's Hawk, emphasizes that Curated Icons is designed to make exceptional wines accessible and enjoyable for everyone. The initiative is a tribute to the wineries that have inspired him throughout his career and aims to enhance the community's wine experience. With 71 locations across the United States and the world’s largest wine club boasting over 800,000 members, Cooper's Hawk is set to elevate its reputation further by offering wines that reflect its dedication to craft, quality, and the connections that wine fosters among people.

As part of a broader strategy, Cooper's Hawk plans to announce additional partnerships under the Curated Icons brand each year, focusing on similarly esteemed wineries. This approach not only reinforces the company’s commitment to excellence but also aligns with its mission to create memorable experiences through wine. By leveraging these collaborations, Cooper's Hawk aims to deepen its community engagement and ensure that high-quality wine remains a key element of social gatherings and celebrations.

### Emphasizing Digital Integration in the Restaurant Sector

In a related development, a segment featuring the technology partner 5&5 will air on "All Access with Andy Garcia" on December 1, 2025. This program highlights the importance of digital integration in the restaurant industry, particularly how 5&5 assists food service brands in streamlining their operations. With the increasing reliance on digital platforms for point of sale, online ordering, and loyalty programs, maintaining consistency across these systems is essential to enhance guest experiences and operational efficiency.

5&5 has already supported over 200 brands, including notable names such as CKE and Raising Cane's, underscoring its significant impact on the industry. The upcoming segment aims to inform viewers of the critical role technology plays in optimizing restaurant operations, ensuring that brands can focus on growth and customer satisfaction.