Brinker International Launches Bombshell Margarita for Summer 2023 at Chili's Grill & Bar

Brinker International (EAT) ushers in summer 2023 with the introduction of their latest seasonal beverage, the Bombshell Margarita, available at Chili's Grill & Bar through July 31, 2026. This innovative drink not only caters to the taste buds but also embodies the lighter, more carefree vibes of summer romances and reality television. Crafted using el Jimador® Blanco Tequila, Monin® Dragonfruit, triple sec, and strawberry puree, combined with house-made sour, the Bombshell Margarita promises a refreshing blend of sweet and citrus flavors, perfect for enjoying during warm weather gatherings. Customers can elevate their drinking experience with a special Bombshell vs. OG swizzle stick offered with each purchase while supplies last, driving home the idea of engaging and shareable culinary moments.

George Felix, chief marketing officer of Brinker International, articulates that the Bombshell Margarita is more than just a refreshing drink; it is a catalyst for conversation among patrons. By pricing the drink at an affordable $6, Brinker International ensures that it remains accessible, encouraging visitors to partake in discussions about summer adventures and relationships. The introduction of the Bombshell Margarita aligns perfectly with Chili's ongoing Margarita of the Month promotion, which has seen prior success, evidenced by nearly 30 million margaritas served in 2025 alone. This initiative not only enhances guest engagement but also underscores Brinker’s commitment to innovation within its beverage offerings.

Furthermore, fans of Chili’s margaritas can join the Margarita of the Month Club, conveniently available at chilis.com/motmclub. Membership comes with perks such as collectible digital stickers and exclusive merchandise, including items like an enticing