Caesars Entertainment's Little Caesars Expands with New Concessions at University of Kansas

Little Caesars Expands University Presence with New Concessions at Allen Fieldhouse

Little Caesars, the third-largest pizza chain worldwide, is making a significant move to broaden its market reach by establishing a new presence at the University of Kansas. The company partners with CMG Companies to introduce dedicated concession stands and grab-and-go carts at Allen Fieldhouse, the home venue for the university's basketball and volleyball teams. This expansion aims to serve fans hot pizza slices during the sports season, enhancing the overall game-day experience for attendees. The collaboration also reflects a strategic initiative to target high-traffic locations, particularly universities, aligning with the growing demand for convenient food options in these venues.

CMG Companies, based in Plano, Texas, plays a pivotal role in this expansion. With over 550 locations across various sectors, including restaurants and retail, CMG is well-positioned to manage the new Little Caesars outlets. Notably, through its affiliate Apricus QSR, CMG oversees more than 60 Little Caesars locations, fostering a robust operational framework that supports further growth. Ron Parikh, a founding partner at CMG Companies, emphasizes that this partnership enhances their existing operations in Kansas while also focusing on providing affordable food options to fans. The expansion not only aims to increase Little Caesars' visibility but also to ensure that attendees at sporting events have access to quality food choices.

The strategic focus of CMG Companies includes tapping into non-traditional locations, such as universities and stadiums, which are seen as integral to the company's growth strategy. Bryan Ketelhut, Vice President of Franchising and Business Development, underscores the importance of these venues in enhancing brand accessibility. Little Caesars is actively seeking qualified multi-unit franchise operators to accelerate development in key markets throughout the U.S. This initiative is part of a broader strategy to increase the brand’s footprint in high-traffic areas, allowing the company to leverage its rich history of over 65 years in offering quality, value, and convenience.

In addition to its expansion efforts, Little Caesars continues to prioritize innovation in its menu offerings and supply chain management. The brand's commitment to quality and convenience serves as a cornerstone of its operational philosophy, ensuring that franchisees can thrive in competitive environments. As the company forges deeper connections with sports communities, it reinforces its dedication to making pizza accessible to passionate fans across the country.

With this latest development at the University of Kansas, Little Caesars not only strengthens its brand presence but also enhances the game-day experience for sports enthusiasts, marking a strategic step towards broader market engagement.