Cars.com Names Sarah Kettler as New Chief Marketing Officer to Enhance Marketing Strategies

Cars.com Inc. (CARS) is taking a significant step to enhance its marketing strategies with the appointment of Sarah Kettler as the new Chief Marketing Officer, effective June 15, 2026. Kettler brings a wealth of experience from her previous role as the Executive Vice President of Marketing & Communications at SeatGeek, where she adeptly improved consumer awareness and strategically positioned the brand for growth within a competitive marketplace. Her diverse background, including stints at WME-IMG and Deloitte Consulting, provides her with a robust understanding of market dynamics, making her an invaluable addition to the Cars.com team. CEO Tobi Hartmann underscores that Kettler's expertise in fostering connections between buyers and sellers will be essential as the company strives to solidify its standing as the most trusted auto marketplace in the industry.

Kettler's Vision for Cars.com

As Cars.com navigates the evolving landscape shaped by advancements in technology and artificial intelligence, Kettler recognizes the pivotal moment for the company. While technological integration is transforming marketing approaches, her primary focus will center on delivering an assurance-filled shopping experience for consumers. Additionally, she aims to bolster growth for dealerships and Original Equipment Manufacturers (OEMs), emphasizing the importance of providing a seamless platform for car buyers and sellers alike. This strategic appointment comes at a time when Cars.com aims not just to maintain relevance but also to innovate within the auto marketplace sector.

Strategic Growth Through Modern Marketing

The appointment of Kettler is aligned with Cars.com's broader goal of enhancing its market position through modern technology. The company is keen on leveraging Kettler's marketing knowledge to elevate the online car shopping experience. Her vision includes creative strategies that prioritize customer needs while fostering trust between consumers and dealers. As Cars.com continues to evolve, Kettler's leadership is expected to play a crucial role in shaping the company's future, driving engagement, and nurturing lasting relationships within the auto marketplace ecosystem.

Conclusion

As Cars.com prepares for Kettler's leadership, the company looks poised for a new era in automotive marketing, focusing on consumer assurance and innovative technology.