Choice Hotels Launches Great American Detour Campaign to Promote Unique Travel Experiences

Choice Hotels International (CHH) launches its Great American Detour campaign, encouraging travelers to explore unique destinations beyond major cities during road trips.

Exploring Beyond Major Cities

The campaign features the Detours Worth Taking guide, which highlights quirky roadside landmarks, small towns, regional cuisine, and natural attractions, urging people to take their time and enjoy the journey.

By emphasizing the unexpected and unplanned moments in travel, Choice Hotels aims to create memorable experiences while connecting guests to affordable accommodations along major highways.

Traveler Insights Drive the Initiative

This initiative is based on insights from the U.S. Travel Association, indicating that over 80% of travelers are willing to venture off the beaten path.

With this campaign, the company seeks to shift traveler focus from traditional end destinations to the enriching experiences found along the way.

A Commitment to Memorable Travel Experiences

Chief Marketing Officer Noha Abdalla highlights the importance of local recommendations in fostering meaningful memories for travelers.

With a vast portfolio of hotel locations across the United States, Choice Hotels successfully combines the exploration of hidden gems with comfortable accommodations.

The Great American Detour campaign reflects the company’s dedication to enhancing the travel experience, reminding customers that the path taken can be just as important, if not more so, than the final destination.