Clear Channel Outdoor Boosts Airport Advertising with New Omaha Eppley Airfield Contract

Clear Channel Outdoor Enhances Airport Advertising with New Contract at Omaha Eppley Airfield

Clear Channel Outdoor (CCO) marks a significant milestone with a newly awarded 10-year contract to serve as the advertising provider for Omaha Eppley Airfield (OMA). This agreement aligns with the airport's ambitious $950 million terminal expansion project, focusing on enhancing the overall passenger experience while creating valuable advertising opportunities for a wide range of advertisers. CCO's approach is designed to seamlessly integrate the advertising program with the airport's modern architectural elements, ensuring that the advertising not only serves commercial interests but also enriches the airport environment for its over 5.2 million annual passengers.

A central aspect of this partnership is the introduction of a reimagined media program that leverages innovative digital capabilities to engage travelers effectively. This program aims to highlight high-visibility media placements in key areas throughout the terminal, including baggage claim, arrivals, and rental car facilities. By strategically positioning advertisements in these critical passenger zones, CCO creates avenues for businesses from various sectors—such as military, healthcare, finance, and transportation—to connect meaningfully with both leisure and business travelers. This emphasis on targeted engagement reflects CCO’s commitment to developing advertising solutions that are not only effective but also improve the traveler experience at OMA.

The partnership underscores Clear Channel Outdoor's ongoing collaboration with the Omaha Airport Authority, which has been instrumental in supporting the airport's growth through its innovative media strategies. As emphasized by Dave Roth, CEO of the Omaha Airport Authority, the new contract arrives at a pivotal moment, enhancing traveler benefits and the overall experience within the airport. Additionally, research from Nielsen commissioned by CCO provides compelling data, revealing that 88% of frequent flyers pay attention to airport advertising, and more than half of them act upon these messages, thus affirming the effectiveness of airport advertising as a powerful marketing tool.

In addition to enhancing passenger engagement, the contract signifies Clear Channel Outdoor's commitment to community involvement and development. By aligning their advertising strategies with the airport's expansion efforts, CCO not only enhances its service offerings but also promotes local businesses, allowing them to take center stage in an environment frequented by a diverse audience. As OMA continues to grow, so too does Clear Channel Outdoor's influence in redefining how advertising can enhance public space utilization and community engagement.

This strategic initiative demonstrates both the company's forward-thinking approach and its essential role within the broader advertising landscape, especially in high-traffic venues such as airports where traveler attention is highest.