Clear Channel Outdoor Holdings: Green Cabbage Appoints Michael Van Keulen as Chief Client Officer

Green Cabbage Appoints Michael Van Keulen as Chief Client Officer to Drive Global Growth

Green Cabbage, a frontrunner in procurement intelligence, announces the appointment of Michael Van Keulen (MVK) as its new Chief Client Officer, effective September 2, 2025. MVK joins the company with over 15 years of extensive experience in procurement and supply chain leadership, previously serving as Chief Procurement Officer at Coupa. His diverse international background, having lived in five countries, equips him with a global perspective crucial for navigating today’s complex procurement landscape. As Green Cabbage aims to expand its footprint in the procurement intelligence industry, MVK's expertise is expected to play a pivotal role in optimizing client engagement and enhancing service delivery.

In his new role, MVK emphasizes the dual importance of reliable data and strong stakeholder relationships in driving procurement efficiency. He advocates for leveraging data analytics to refine spending strategies, enabling organizations to make informed decisions that lead to substantial cost savings. This focus aligns seamlessly with Green Cabbage’s mission to empower businesses with cutting-edge insights and negotiation strategies. With a proven track record of transforming procurement processes and implementing innovative sourcing strategies, MVK is well-positioned to foster meaningful relationships with clients, ultimately enhancing their value and experience with Green Cabbage’s services.

The timing of MVK's appointment coincides with Green Cabbage's recent Series A funding, which aims to bolster its capabilities in managing Indirect Technology, Contingent Workforce, Marketing, and Travel & Expense expenditures. CEO Eric Cunningham expresses enthusiasm for MVK’s addition, highlighting that his innovative mindset and extensive experience align perfectly with the company's growth trajectory. MVK’s passion for sports, coupled with his commitment to data-driven decision-making, further enhances his capacity to lead client relations and advance the company's vision. His leadership is anticipated to not only elevate Green Cabbage’s service offerings but also accelerate its global expansion, enabling the company to deliver exceptional value to a broader range of clients.

In addition to this significant leadership change, Green Cabbage’s focus on providing organizations with actionable insights is expected to yield savings of 15-30% for its clients. This strategic initiative positions the company as a key player in the procurement intelligence sector, highlighting its commitment to innovation and client satisfaction. MVK’s role will be instrumental in ensuring that Green Cabbage continues to lead the way in delivering exceptional procurement solutions.

As the procurement landscape becomes increasingly competitive, the strategic hiring of MVK reflects Green Cabbage’s determination to enhance its capabilities and client offerings. With a clear vision and a robust leadership team, the company is poised for significant advancements in the sector, ultimately benefiting organizations seeking to optimize their procurement processes.