Clear Channel Outdoor Holdings: Green Cabbage Appoints MVK as Chief Client Officer

Green Cabbage Strengthens Leadership with New Chief Client Officer

Green Cabbage, a prominent player in the procurement intelligence sector, announces the appointment of Michael Van Keulen (MVK) as Chief Client Officer, effective September 2, 2025. With over 15 years of expertise in procurement and supply chain management, MVK transitions from his role as Chief Procurement Officer at Coupa, where he established a solid foundation in both strategic sourcing and operational efficiency. His international experience spans five countries—Netherlands, Belgium, USA, Canada, and Portugal—bringing a rich global perspective that is crucial for navigating today's competitive landscape in procurement.

MVK's appointment coincides with Green Cabbage's recent Series A funding round, aimed at bolstering the company's capabilities in managing Indirect Technology, Contingent Workforce, Marketing, and Travel & Expense spending. His extensive background in finance, coupled with a proven track record in driving transformational change, aligns perfectly with the company’s objectives to enhance client value and operational performance. MVK emphasizes the significance of reliable data and fostering strong stakeholder relationships as essential elements for optimizing spending, which is increasingly vital in the current marketplace.

Under MVK's leadership, Green Cabbage is poised to enhance its delivery of procurement intelligence solutions, potentially yielding savings ranging from 15% to 30% for its clients. CEO Eric Cunningham expresses enthusiasm for MVK's contribution to the company, highlighting his innovative mindset and dedication to fact-based decision-making. This strategic hire is not only expected to elevate the firm's growth trajectory but also to position Green Cabbage as a leader in providing actionable insights and negotiation strategies that empower organizations to achieve greater financial efficiency.

In addition to his professional achievements, MVK's passion for sports reflects his commitment to teamwork and collaboration, qualities that will undoubtedly strengthen client relationships. As Green Cabbage continues to scale its operations and expand its global footprint, MVK's appointment is a critical development that underscores the company's ambition to deliver exceptional procurement solutions in an increasingly complex environment.

Green Cabbage is actively seeking to enhance its portfolio of services in response to evolving market demands. The recent funding and leadership changes highlight the firm's commitment to innovation and excellence in procurement intelligence, ensuring that it remains a competitive player in the industry. With MVK at the helm of client relations, the company is set to redefine how organizations manage their procurement processes and achieve significant cost savings.