CLIF Launches New Energy Products to Fuel Active Lifestyles and Engage Consumers

New Energy Products from CLIF Enhance Active Lifestyles

Mondelez International's CLIF brand unveils its latest products designed to support active consumers seeking convenience and sustained energy. Announced on March 18, 2026, the new offerings—CLIF Energy Bites and a limited-edition CLIF Chocolate Berry energy bar—add to the brand's expanding energy portfolio. CLIF Energy Bites cater to a range of outdoor and fitness activities such as running, hiking, climbing, and biking, reinforcing the brand's commitment to fueling an active lifestyle. These innovations reflect the company’s understanding of consumer trends, particularly the demand for portable, nutritious snacks that can seamlessly fit into pre- and post-activity routines.

The CLIF Energy Bites stand out due to their easily consumable, bite-sized format that delivers 6 grams of plant-based protein per pack. Made with organic, non-GMO oats, these snacks are both wholesome and convenient. Offered in three enticing flavors—Chocolate Chip, Chocolate Brownie, and Cookies & Creme—each pack contains five bites and is priced at $7.49. This versatility allows consumers to conveniently refuel on the go, aligning with CLIF's mission to help individuals "raise your bar." Coreen Bailor, Senior Brand Manager for CLIF, emphasizes that these innovations are integral to enhancing the consumer experience, marrying taste with nutrition in a highly accessible format.

In tandem with the product launch, CLIF initiates the “Run the World” campaign, aiming to engage athletes and adventurous individuals. This campaign addresses common obstacles, such as route fatigue, and inspires people to break free from their exercise routines. To further incentivize participation, it introduces a sweepstakes for a chance to win exciting running or cycling trips. Such initiatives underline CLIF's dedication not only to quality ingredients but also to fostering community engagement among outdoor enthusiasts and supporting their diverse journeys.

Commitment to Quality Ingredients and Sustainability

The introduction of these new products aligns seamlessly with CLIF’s long-standing reputation for quality, informed by a commitment to using sustainable and nutritious ingredients. As consumers increasingly seek transparency and responsibility from brands, CLIF is well-positioned to meet these expectations.

Through the combination of innovative product development and strategic marketing, CLIF continues to strengthen its presence in the energy snack market, addressing the needs of a rapidly evolving consumer landscape where health, taste, and convenience coexist.