Clorox Expands Hygiene Portfolio with GOJO Acquisition, Enhancing Health Solutions and Brand Trust

Clorox Expands Health and Hygiene Portfolio Through GOJO Acquisition

The Clorox Company significantly strengthens its position in the health and hygiene sector by finalizing its acquisition of GOJO Industries, known for its renowned Purell® brand. This strategic alliance, completed on April 1, 2026, aims to merge the capabilities of two mission-driven entities dedicated to consumer and institutional wellness. Linda Rendle, Chair and CEO of Clorox, views this acquisition as a noteworthy milestone that holds immense potential for collaboration and growth. By integrating GOJO’s established product lines and business-to-business strengths, Clorox positions itself to better meet evolving demands in hygiene and health awareness, particularly as consumers become increasingly conscious of cleanliness.

The collaboration under the name Clorox Purell will be spearheaded by Carey Jaros, who takes the helm of the combined organization from its headquarters in Akron, Ohio. This new branding promises to not only maintain the high standards that GOJO has become synonymous with but also to enhance functionality and innovation within the health and hygiene arena. Jaros underscores the ambition to maximize the combined company’s impact, ensuring that both consumers and institutional partners can rely on superior hygiene solutions. This strategic move encapsulates Clorox's commitment to advancing industry standards and providing solutions that cater to the needs of a health-conscious society.

With this acquisition, Clorox enriches its portfolio, linking its well-known brands such as Brita® and Burt’s Bees with GOJO's market-leading hand hygiene products. The union of Clorox's extensive distribution network and GOJO's innovative hygiene solutions is poised to yield a powerful collaboration in the marketplace, addressing a growing demand for health and hygiene products. As both companies share a vision focused on sustainability and social responsibility, this merger reinforces Clorox's mission to enhance well-being globally while setting the stage for substantial long-term growth.

In addition to expanding its product offerings, Clorox aims to leverage GOJO's reputation to enhance customer trust and loyalty. The acquisition aligns with prevailing trends that indicate a robust appetite for hygiene products, particularly in light of the heightened awareness around health since the pandemic.

This strategic expansion marks Clorox's ongoing dedication to innovation in health and hygiene, promising to deliver new solutions that foster cleanliness and well-being in both consumer and institutional markets.