CNO Financial Extends Marathon Sponsorship to 2028, Promoting Community Health and Wellness

CNO Financial Group (CNO) solidifies its commitment to community well-being with a multi-year extension of its title sponsorship of the CNO Financial Indianapolis Monumental Marathon until 2028. This partnership with Beyond Monumental, which began in 2016, showcases the company’s dedication to promoting health and wellness in central Indiana. The marathon, now recognized as one of the 15 largest in the United States, has achieved its 13th consecutive sellout in 2025, highlighting its growing popularity among runners from across the nation and around the world. CNO's Chief Marketing Officer, Rocco Tarasi, articulates the importance of the event in fostering community unity and stimulating local economic growth. As the marathon approaches its milestone 20th running in 2027, both CNO and Beyond Monumental eagerly anticipate continued success, particularly in advancing health initiatives directed at local students.

Strengthening Community Ties

In a commendation from Jed Cornforth, CEO of Beyond Monumental, CNO is recognized for its pivotal support in expanding the marathon’s outreach and influence. This alignment with public health extends beyond mere sponsorship; it mirrors CNO Financial Group's overarching mission of enhancing the health and financial security of families, particularly among middle-income Americans. The company manages an impressive portfolio of 3.3 million policies and possesses total assets amounting to $39 billion, employing roughly 3,300 associates and 12,500 agents committed to addressing the financial needs of their clients.

Looking Ahead to the Future

As registration opens for the 2026 Indianapolis Monumental Marathon, anticipation builds among participants, with expectations for another sellout event. Those interested in taking part can find more information and sign up at monumentalmarathon.com. CNO's ongoing partnership with the marathon not only underscores their marketing strategy but also solidifies their role as a vital player in the enhancement of community health and economic development in Indiana.