CNO Financial Unveils Enhanced Death Benefit Rider for Improved Annuity Offerings

CNO Financial Launches Enhanced Death Benefit Rider to Strengthen Annuity Offerings

CNO Financial Group, through its subsidiary Bankers Life, introduces the Enhanced Death Benefit (EDB) Rider, a significant development in the insurance and retirement solutions market for middle-income Americans. Officially launched on March 4, 2026, the EDB Rider functions synergistically with Lifetime Income Withdrawals (LIWs), offering policyholders a way to secure an enhanced death benefit for their beneficiaries while accessing guaranteed income during their lifetimes. The new rider is made available across 48 states, in addition to Washington, D.C., reflecting Bankers Life’s commitment to expanding their product offerings to meet the diverse needs of their clients.

President of Consumer Division at CNO Financial Group, Scott Goldberg, underscores the rider's relevance to clients who are concerned about their financial legacy. The EDB Rider is particularly tailored for middle-income Americans who are approaching or are currently in retirement, an audience typically facing heightened anxiety about their financial futures. By integrating the EDB into the Guaranteed Lifetime Income Annuity (GLIA) and Guaranteed Lifetime Income Annuity Plus (GLIA Plus) products, Bankers Life enhances the appeal of these offerings, compelling clients to consider the potential long-term benefits for both themselves and their beneficiaries.

The strategic addition of the EDB Rider aligns seamlessly with Bankers Life's mission to address the unique insurance and investment needs of middle-income Americans. Not only does it provide a predictable income stream for life, but it also boasts flexible options, including spousal continuation if no LIWs have been initiated. With maximum premium limits of up to $2 million and the capacity for increased income payments with delayed withdrawals, the GLIA and GLIA Plus products, now enhanced by the EDB Rider, reflect an evolving response to market demands for secure retirement planning solutions.

In addition to the new product launch, Bankers Life operates with a dedicated workforce of approximately 4,600 exclusive agents, including 800 financial representatives across more than 230 sales offices nationwide. This extensive network is crucial as the company continues to serve a demographic that is increasingly prioritizing financial security and legacy planning as part of their retirement strategy.

For anyone interested in discovering more about the recently unveiled GLIA and GLIA Plus products, along with the Enhanced Death Benefit Rider, they can visit BankersLife.com for additional information.