Cracker Barrel Launches $250,000 Summer Road Trip Sweepstakes for Rewards Members

Cracker Barrel Old Country Store (CBRL) is set to enhance the summer travel experience for its customers with the launch of its 'Fuel Your Summer Road Trip' sweepstakes. This exciting promotion runs from May 19 through July 26, 2026, and includes a substantial giveaway totaling $250,000 in food and fuel for Cracker Barrel Rewards members. The sweepstakes aims to engage customers and encourage more travel during the summer months, a season deeply associated with road trips.

A Road Trip Tradition

The initiative awards 250 winners each with $1,000, split into a $500 gift card for dining at Cracker Barrel and a $500 gas gift card. This initiative encapsulates Cracker Barrel's long-standing relationship with summer road trips, as families often look for memorable dining experiences while on the road. Given that a recent study reveals 79% of Americans allow gas prices to impact their travel plans, the sweepstakes provides an attractive incentive for families who may be reconsidering their summer travel budgets.

Participation Made Easy

To participate in the sweepstakes, Rewards members can earn entries through qualifying entrée purchases made at Cracker Barrel's restaurants or via takeout and delivery services. Customers can also gain additional entries by purchasing select retail items in-store. The promotion even includes bonus entry opportunities linked to seasonal offerings, fostering a deeper connection between customers and the brand during the warmer months.

Celebrating Milestones

In addition to the sweepstakes, Cracker Barrel is collaborating with America250 to commemorate its 250th anniversary throughout the year, including diverse activities and a special patriotic menu designed for guests. Interested customers can easily enroll in the Cracker Barrel Rewards program to gain insights into the sweepstakes and related promotions, further enhancing their dining and travel experiences.