Crawford & Co. Launches Pilates Studio in Ann Arbor for a Unique Fitness Experience

Crawford & Co. Expands Fitness Horizons with New Pilates Studio in Ann Arbor

Crawford & Co. is poised to make a significant impact on the Ann Arbor fitness landscape with the upcoming opening of a Pilates Addiction franchise in early spring 2026. Located at 3354 Washtenaw Ave, the studio aims to deliver a unique, high-energy Pilates experience through its signature WundaFormer classes. This expansion comes as part of a broader trend of fitness brands rapidly gaining traction across the nation, and the Crawfords are keen to harness this momentum by introducing a transformative workout experience tailored for the local community.

Matt and Shelley Crawford, who share a deep-rooted passion for fitness, believe that Pilates Addiction's innovative approach is a perfect match for Ann Arbor. They emphasize the effectiveness of the WundaFormer machine, which integrates multiple Pilates elements, including a reformer, jump board, ballet barre, and Wunda Chair, providing a versatile and challenging workout environment. Each small-group session, lasting 50 minutes and led by certified instructors, is designed to cater to various fitness levels, ensuring that everyone can benefit from this invigorating practice. The studio's aesthetic—featuring a striking black-and-gold theme, mood lighting, and modern archways—aims to foster an inviting and motivational atmosphere that enhances the overall workout experience.

In anticipation of its launch, Pilates Addiction Ann Arbor is currently welcoming Founding Members, offering them exclusive pre-opening perks and the opportunity to reserve classes before the official opening. This strategic move not only generates excitement within the community but also helps establish a loyal customer base from the outset. The Crawfords express their commitment to blending classical Pilates principles with contemporary athletic intensity, aspiring to empower local residents to embrace fitness as a pathway to strength and confidence. As the new studio prepares to open its doors, it reflects a broader trend in the fitness industry that prioritizes community engagement and personalized experiences.

In addition to the innovative workout offerings, the studio will include a boutique retail section, further enhancing the overall experience for members. This retail space will provide access to Pilates-related apparel and accessories, complementing the fitness journey of patrons. The Crawfords are determined to create not just a gym but a vibrant community hub where fitness enthusiasts can connect, grow, and thrive together. With a focus on high-energy classes and personalized support, Pilates Addiction Ann Arbor is set to become a cornerstone of fitness in the region.