Criteo S.A. Relocates Legal Domicile to Luxembourg for Strategic Growth Opportunities

Criteo S.A. Shifts Legal Domicile to Luxembourg: A Strategic Move for Growth

Criteo S.A., a prominent player in the global advertising technology sector, announces its decision to relocate its legal domicile from France to Luxembourg through a cross-border conversion. This strategic initiative, approved by the Board of Directors following a favorable opinion from the works council, aims to streamline the company’s corporate structure and enhance flexibility in capital management. Chairman Frederik van der Kooi emphasizes the importance of this move, highlighting Criteo's ongoing commitment to its teams in France and its integral role within the French technology and artificial intelligence ecosystem. By establishing its legal domicile in Luxembourg, Criteo seeks to align its corporate framework with its long-term ambitions, ultimately positioning itself for better growth opportunities.

The planned conversion is not merely a bureaucratic shift; it reflects Criteo's proactive approach to adapting its operational framework in an increasingly competitive advertising landscape. The company sets a shareholder meeting for February 27, 2026, where shareholders will vote on this pivotal transition. Important dates for voting eligibility are established, with ordinary shareholders' record date on February 25, 2026, and American Depositary Shares (ADS) holders having a record date of January 20, 2026. This meticulous planning indicates Criteo's intention to ensure transparency and engage its shareholders throughout the process. The expected completion of this conversion is anticipated for the third quarter of 2026, contingent on shareholder approval and other customary conditions.

Additionally, Criteo considers a future redomiciliation from Luxembourg to the United States if it is deemed beneficial to the company and its shareholders. This potential move underscores Criteo's commitment to exploring avenues that could unlock further shareholder value, reinforcing its adaptability in the fast-evolving digital advertising sector. By optimizing its corporate structure and evaluating its location strategically, Criteo demonstrates a forward-thinking approach that aims to enhance its operational effectiveness and market presence.

Alongside this significant strategic decision, Criteo provides updates on its investor relations through its dedicated website, ensuring that stakeholders remain informed about the redomiciliation process and related proposals. As the company navigates these changes, its focus remains on fostering innovation and maintaining its leadership role in the advertising technology industry. This transition marks a significant chapter in Criteo's journey and reflects its ongoing efforts to remain competitive while serving the needs of its shareholders and the broader commerce ecosystem.