Croctober Celebration: Academy Sports Promotes Crocs with Community Engagement and Special Offers

### Celebrating Croctober: A Community-Centric Initiative by Academy Sports + Outdoors

In an effort to celebrate Croctober, Academy Sports + Outdoors launches an engaging promotional campaign from October 12 to October 18, 2025, aimed at both families and outdoor enthusiasts. This initiative coincides with the growing popularity of Crocs footwear, as Academy introduces special offers that not only highlight the brand but also foster community engagement. Customers who spend $40 or more on Crocs footwear in-store receive a free mystery Jibbitz pack, adding an element of surprise and personalization to their purchases. This promotion serves as a catalyst for encouraging foot traffic in stores while enhancing customer experience through added value.

Matt McCabe, Academy's Executive Vice President and Chief Merchandising Officer, emphasizes the importance of community and family in this initiative. He invites customers to explore the latest styles and accessories from Crocs, which cater to all age groups. The promotion aims to create a fun shopping atmosphere, where families can discover new footwear options while enjoying exclusive deals. This aligns with Academy's broader strategy of offering a diverse array of apparel and gear that meets the needs of outdoor enthusiasts, positioning the company as a one-stop shop for quality products at competitive prices.

In addition to the promotional activities, Academy Sports + Outdoors is committed to giving back to the local community. As part of the Crocs Week initiative, the company supports local youth in Houston, TX, through donations and giveaways. This community-centric approach not only strengthens Academy's brand image but also resonates with consumers who prioritize businesses that invest in their communities. By combining exciting promotions with a philanthropic angle, Academy enhances its reputation as a retailer that cares about its customers and their neighborhoods, making the Croctober celebration a holistic experience for shoppers.

### Engaging Promotions and Community Support

The Croctober celebration also includes a sweepstakes where customers can win free Crocs for a year, further incentivizing participation and engagement. This promotional strategy not only boosts sales but also fosters customer loyalty, as shoppers are more likely to return for future promotions.

Academy Sports + Outdoors continues to differentiate itself in the competitive retail landscape by guaranteeing to beat competitor prices by 5%. This commitment, paired with the additional savings available through the Academy Credit Card, ensures that customers receive both value and quality when shopping for their outdoor and athletic needs.