Depend® and Deion Sanders Promote Men's Health Awareness with 'Wake Up Calls' Campaign

In a recent initiative for Men's Health Month, Depend®, the leading brand of absorbent underwear, has partnered with Deion "Coach Prime" Sanders to promote proactive health care among men. The campaign, entitled "Depend Wake Up Calls," urges men to prioritize their health by scheduling annual physicals and screenings, addressing the common tendency to postpone these important check-ups.

Coach Prime Advocates for Men's Health

Coach Prime, who has publicly shared his experience with bladder cancer and recovery—having undergone bladder removal surgery in 2025—highlights the importance of early detection and the need for men to face health issues head-on. Through June, individuals can visit DependWakeUpCall.com to sign up for personalized video messages from Coach Prime.

These messages, delivered in his motivating style, aim to encourage men to take accountability for their health, whether by scheduling a check-up, supporting those facing health challenges, or overcoming the stigma associated with bladder leaks. Coach Prime emphasizes the crucial nature of taking action, stating, "Too many men keep putting their health on pause and that's a losing game."

Strengthening Community Relationships

This collaboration not only strengthens Coach Prime's ongoing relationship with Depend but also aligns with his mission to inspire confidence and preparedness in men regarding their health. The campaign stands as a reminder of the importance of regular health screenings and addresses the emotional challenges many face in discussing and managing health issues.

Call to Action for Men

By leveraging Coach Prime's influential platform, Depend seeks to motivate men to stop making excuses and take charge of their health for a better quality of life.