DoorDash Partners with PEEPS® for Fun Easter Kitchenware Collection

Easter Delights: Dash and PEEPS® Team Up for Festive Kitchenware

In an innovative collaboration, Dash, a leader in waffle maker manufacturing, partners with the iconic PEEPS® Brand to unveil a special-edition Easter collection. The PEEPS® x Dash collection, launched on February 18, 2025, features whimsical Mini Waffle Makers and Rapid Egg Cookers designed to bring joy to family gatherings during the Easter season and beyond. This partnership not only highlights the playful essence of PEEPS® but also emphasizes Dash’s commitment to creating fun and functional kitchen products that elevate mealtime experiences.

The collection includes adorable pink and yellow Mini Waffle Makers that are equipped with dual nonstick cooking surfaces for quick and efficient cooking. These waffle makers promise perfectly golden and crispy waffles, making them an ideal option for Easter brunches or family breakfasts. Consumers can easily enhance their waffles with traditional toppings like syrup or powdered sugar, creating delightful culinary treats that resonate with the festive atmosphere of spring. Additionally, the Mini Waffle Makers are designed for ease of use, ensuring that even novice cooks can participate in the fun of creating memorable meals.

Complementing the waffle makers, the Rapid Egg Cookers in the PEEPS® x Dash collection allow home cooks to prepare PEEPS® Chick and Bunny-shaped omelettes, as well as various egg styles, including hard, soft-boiled, and poached. Utilizing advanced heat sensor technology, these cookers prevent overcooking and deliver perfect results in a matter of minutes. With Easter being a season where over 180 million eggs are dyed annually, the introduction of these egg cookers is timely, offering families a convenient way to celebrate the holiday with themed meals.

In addition to enhancing Easter festivities, this collaboration represents a strategic move for both brands. Evan Dash, CEO of StoreBound, emphasizes the excitement of partnering with PEEPS® to make mealtime more enjoyable for families. Meanwhile, Caitlin Servian, Brand Manager for PEEPS®, underscores the opportunity this collaboration provides to create lasting memories for families and friends during the holiday. Together, Dash and PEEPS® not only offer practical cooking solutions but also encapsulate the spirit of Easter, fostering an environment where families can come together and create delightful breakfast experiences.

The PEEPS® x Dash collection exemplifies how kitchen products can transcend their functional roles to become part of cherished family traditions. As families prepare for Easter celebrations, this collaboration highlights the importance of shared culinary experiences, making it a noteworthy addition to the seasonal kitchenware market.