Duluth Holdings Expands Retail Presence with New Store Opening in Maple Grove, Minnesota

Duluth Trading Company Expands Retail Footprint in Minnesota

Duluth Holdings Inc., operating as Duluth Trading Company, announces the opening of its latest retail store in Maple Grove, Minnesota, set for September 25, 2025. This new outlet, located at 12413 Elm Creek Blvd. N. in The Shoppes at Arbor Lakes, signifies Duluth's commitment to expanding its presence in Minnesota, where the company was established in 1989. As the fourth store in the Twin Cities metro area and the sixth in the state, this location underscores Duluth Trading’s strategic focus on regions that have a strong affinity for its durable apparel and gear. The store spans over 9,500 square feet, with nearly 7,000 square feet dedicated to shopping, allowing for a comprehensive showcase of popular items, such as the men’s Fire Hose® pants and women’s Heirloom Gardening® bibs, which are well-regarded for their quality and functionality.

Stephanie Pugliese, the President and CEO of Duluth Trading Company, highlights the significance of brick-and-mortar stores in the company's omnichannel strategy. She notes that the increasing loyal customer base in Minnesota is a testament to the brand’s strong local roots. This retail expansion is not just about sales but also about forging deeper connections with customers through in-store experiences. Duluth Trading aims to create an environment where shoppers can engage with the products firsthand, further enhancing brand loyalty and customer satisfaction.

To celebrate the grand opening, Duluth Trading plans a series of events on October 4, commencing with an official ribbon-cutting ceremony at 9:45 a.m. CDT, attended by company leadership and local dignitaries. The festivities will include the Big Dam Van, a traveling pop-up experience designed to showcase tailgating essentials, along with special in-store discounts and engagement activities. Notably, visitors can participate in a photo opportunity inside a giant pair of underwear, adding a unique touch to the shopping experience. This innovative approach to retail not only aligns with Duluth Trading’s brand ethos but also highlights its commitment to providing high-quality products tailored for both work and leisure.

In addition to expanding its physical presence, Duluth Trading Company emphasizes the importance of community engagement and customer interaction. The grand opening events are designed to foster a sense of belonging among customers and to introduce them to the brand's values and offerings in a lively setting. By integrating experiential marketing with product promotion, Duluth Trading continues to set itself apart in the competitive outdoor and workwear industry.

The Maple Grove store is expected to attract both loyal customers and new shoppers, reinforcing Duluth Trading's established reputation for quality and durability. As the company continues to grow, its focus on providing exceptional customer experiences remains a key component of its overall strategy.