Earnest Analytics Launches ZIP Code-Level Spending Data for Enhanced Insights on ZipRecruiter

### Leveraging Hyper-Local Insights: Earnest Analytics Unveils ZIP Code-Level Spending Data

In a significant advancement for businesses seeking to understand consumer behavior at a granular level, Earnest Analytics launches a new feature that delivers ZIP Code-level spending data powered by Vela transaction data. This innovative tool enables clients to explore hyper-local markets, providing insights essential for evaluating the impact of new store openings, measuring consumer health, and benchmarking store performance at the community level. With the ability to analyze individual ZIP Code performance or create customized trade areas by selecting multiple ZIP Codes, companies can now make more informed decisions tailored to specific geographic regions.

Nans Fichet, a Data Scientist at Earnest Analytics, underscores the importance of this ZIP Code-level granularity, stating that it significantly enhances the existing Vela dataset. Serving as a valuable proxy for store-level data, the new feature facilitates analyses such as tracking the performance of new store openings and monitoring same-store sales. By breaking down consumer spending data to such a localized level, businesses can better understand the dynamics of their markets and respond effectively to consumer trends and preferences. This capability is particularly beneficial for retail and consumer goods companies that rely heavily on localized marketing strategies and store placements.

The integration of in-store spending data via Earnest Analytics' Trends tab on Dash enhances accessibility for Vela clients, who can also retrieve data through platforms like BigQuery, Snowflake, and S3. This development signals a pivotal shift in the way businesses can harness data analytics to drive decision-making, allowing them to respond to market shifts with agility and precision. As Earnest Analytics continues to specialize in measuring consumer and healthcare economies using real-time data, this new tool positions them as a critical player in providing actionable insights across various industries.

In related news, the launch of the Dash Trends tool aligns with Earnest Analytics' mission to empower institutional investors, businesses, and government agencies with clear signals for deep analytics in consumer spending, retail pricing, and healthcare claims. Founded in 2012, the company remains committed to enhancing its structured datasets to provide comprehensive insights into consumer behaviors and national health trends. Interested parties can learn more or schedule a demo through their website at www.earnestanalytics.com, positioning themselves to take advantage of these valuable insights.