Emerald Holding’s EQC Appoints Theresa Minarik as New Chief Marketing Officer

Emerald Queen Casino Appoints New CMO to Drive Brand Strategy

Emerald Queen Casino & Hotel (EQC), a prominent player in the Pacific Northwest gaming sector, announces the appointment of Theresa Minarik as its new Chief Marketing Officer, effective September 18, 2025. Minarik steps into the role with a mandate to enhance marketing strategies across EQC's two properties, which are situated in Fife and Tacoma. Under her leadership, the casino aims to boost brand growth and foster customer loyalty, positioning itself as a leading entertainment destination in the region. Yale Rowe, CEO of EQC, emphasizes Minarik’s unique combination of creativity and analytical prowess, noting her extensive background in executing large-scale marketing campaigns, particularly within the tribal gaming sector.

Minarik's primary focus lies in enhancing guest experiences through innovative marketing channels. She plans to leverage both digital and traditional media to engage with customers effectively. The new CMO aims to drive initiatives in player development and brand storytelling, creating a compelling narrative that resonates with patrons. Her previous experience at The Point Casino & Hotel and Little Creek Casino Resort equips her with valuable insights into integrated marketing strategies, enabling her to implement modern digital solutions and impactful promotional campaigns tailored to the gaming audience.

As EQC continues to expand its offerings, Minarik's vision aligns with the casino's goal of solidifying its status as the premier entertainment venue in the Pacific Northwest. The properties boast extensive amenities, including the Fife location with over 2,300 slot machines and 100 hotel rooms, and the Tacoma site, which features 2,100 slot machines, 60 table games, and the region's largest sportsbook. The Tacoma hotel, with its 155 rooms offering views of Mount Rainier, also includes multiple dining options, a fitness center, and facilities for large events, all designed to create an exceptional guest experience.

In addition to her impressive track record in the gaming sector, Minarik has collaborated with Fortune 100 companies like Boeing and AT&T, which further enhances her skill set. Her appointment signifies EQC's commitment to not only enhancing its marketing capabilities but also to strengthening its ties with the community it serves. With Minarik at the helm of its marketing efforts, EQC is poised to elevate its brand and continue its trajectory as a leading destination for entertainment and gaming in the region.