EverQuote's Icy Hot Partners with Notre Dame Athletics for Enhanced Athlete Recovery

Icy Hot's Strategic Move into Collegiate Athletics

Icy Hot, a prominent brand in topical pain relief, marks a significant milestone in its marketing strategy by partnering with Notre Dame Athletics as its first Official Topical Pain Relief Partner. This collaboration signifies Icy Hot's initial foray into the realm of college athletics, aiming to enhance the performance and recovery of student-athletes. The partnership allows Icy Hot to provide its well-known products, including Icy Hot Original No Mess and Icy Hot Pro Massaging Balm, directly to the locker rooms and training facilities of all Notre Dame athletes, illustrating a commitment to supporting athletic excellence at the collegiate level.

The brand's products leverage contrast therapy, which combines cooling and heating sensations, designed to facilitate quicker recovery and ensure athletes are at their best for competition. Vincent Balagat, the North American Icy Hot Lead at Opella, expresses enthusiasm for collaborating with such a prestigious athletic program. He emphasizes the company's mission to empower athletes through effective recovery strategies. This partnership not only helps Icy Hot to enhance its brand visibility among a younger demographic but also aligns with its goal of promoting health and wellness in sports.

Additionally, Icy Hot engages with individual athletes through Name, Image, and Likeness (NIL) partnerships, including notable collaborations with student-athletes like Hannah Hidalgo from the women's basketball team. Hidalgo acknowledges the importance of recovery in her demanding training regimen and praises Icy Hot's role in maintaining peak performance. This strategic move reinforces Icy Hot’s commitment to investing in athletic recovery and performance, bridging the gap between student-athletes and effective pain relief solutions, while solidifying its position in the competitive landscape of sports wellness.

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