Ferrari N.V. Dealership Transition Enhances Local Expertise and Brand Commitment

Ferrari Dealership Transition Reflects Brand Commitment to Local Expertise

In a strategic move to enhance its operational effectiveness, Holand Automotive Group announces the sale of its Ferrari dealership in Rancho Mirage to Lapis Automotive Group, led by industry veteran Todd Blue. This transaction, finalized on December 18, 2025, is executed in close collaboration with Ferrari North America, showcasing a unified commitment to the brand's long-term vision. Todd Blue, who has a wealth of experience in the luxury automotive market, particularly in Palm Springs and the Coachella Valley, is expected to leverage his knowledge to propel Ferrari Rancho Mirage into a successful future.

Gad Bitton, President and CEO of Holand Automotive Group, articulates that the decision to transition the dealership was made after thorough deliberation and with the full endorsement of Ferrari. The move is rooted in the belief that local ownership will enhance operational efficiency, particularly in a market characterized by its seasonal fluctuations. Bitton highlights the importance of having a dedicated on-site leadership capable of navigating the unique challenges and opportunities presented by the Coachella Valley. The partnership between Bitton and Blue, grounded in a longstanding professional relationship, instills confidence that Lapis Automotive Group is ideally suited to uphold Ferrari's standards and values.

Holand Automotive Group remains committed to the Ferrari brand, continuing to operate Ferrari of South Bay in Torrance, California. The group expresses its intention to seek further growth opportunities across California and other metropolitan areas aligned with Ferrari's luxury positioning. Bitton emphasizes that the disciplined management approach of Holand Automotive Group will ensure the brand’s legacy continues to thrive while adapting to local market dynamics.

In addition to the dealership transition, Holand Automotive Group reiterates its dedication to maintaining a strong presence in California, a key market for Ferrari. The decision to transfer ownership underscores the importance of local expertise in driving brand success, particularly in luxury automotive sales where customer relationships and market understanding are paramount. The collaboration with Lapis Automotive Group is poised to strengthen Ferrari's foothold in the region while preserving the brand's commitment to excellence.