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USA·January 6, 2026·hbnc

First Horizon Leadership Changes to Boost Local Expertise and Client Service

ED
Editorial
Cashu Markets·3 min read
TL;DR
  • First Horizon promotes leaders to enhance local expertise and improve client relationships across key markets.
  • Promotions aim to deliver personalized banking solutions and strengthen customer engagement in competitive environments.
  • The leadership changes reflect First Horizon's commitment to regional growth and tailored financial services for clients.

First Horizon's Leadership Promotions Strengthen Local Expertise and Client Service

In a strategic move to enhance local expertise and client service, First Horizon, a regional financial services company based in Memphis, TN, announces a series of leadership promotions. These changes are designed to bolster the company’s presence across key markets, with a focus on building stronger client relationships and delivering tailored banking solutions. Tony Adams, previously the New Orleans Market President, steps into the role of Gulf States Regional President, where he will lead strategic client initiatives across Louisiana. His long-standing experience with First Horizon since 2001 positions him well to expand the company’s client base and talent pool in this crucial region.

Jimmy Dunn, who joined First Horizon in 2014, is promoted to New Orleans Market President. In this capacity, Dunn aims to strengthen existing client relationships and implement a high-touch service model that enhances client engagement. His focus will be on elevating the customer experience, ensuring that clients receive personalized attention and solutions that meet their specific financial needs. This dedication to service reflects First Horizon’s commitment to being a trusted partner for its clients, particularly in a competitive market.

Matt Phillips, with over 11 years of experience in Texas commercial real estate, takes on the role of Regional President for the West Region, which encompasses vital markets such as Dallas, Fort Worth, and Houston. His expertise is expected to drive growth in these high-potential areas, aligning with First Horizon's strategy to deepen its market penetration. Meanwhile, Alex Morton transitions from Birmingham Market President to Atlanta Market President, where he will leverage his leadership experience to capitalize on recent strategic hires and business momentum in Georgia's vibrant market. Bryan Jordan, the Chairman, President, and CEO of First Horizon, articulates that these promotions reflect the company’s ongoing commitment to delivering bespoke banking solutions supported by a robust franchise.

First Horizon, with assets totaling $83.2 billion as of September 30, 2025, operates across 12 states in the southern U.S., providing diverse financial services, including commercial and private banking, wealth management, and retail brokerage. The company is focused on empowering clients and communities to achieve their full potential through dedicated capital and counsel.

In conclusion, First Horizon’s recent leadership changes not only signify a commitment to enhancing client service but also reflect a strategic approach to regional growth. By promoting experienced leaders within its ranks, the company aims to build stronger connections with clients while navigating the evolving landscape of the financial services industry. As First Horizon continues to expand its footprint, the emphasis on local expertise will likely play a pivotal role in its success.