Flux Power Holdings Appoints Kelly Frey as Chief Revenue Officer to Drive Growth

Flux Power Holdings Strengthens Leadership with New Chief Revenue Officer Appointment

Flux Power Holdings, Inc., a prominent developer of advanced lithium-ion energy storage solutions, appoints Kelly Frey as its new Chief Revenue Officer (CRO), effective immediately. This strategic move comes as the company prepares for a significant transition, with Frey succeeding Tod Kilgore, who will retire in January 2025 but will remain available in a consulting role during the transition period. Frey brings over two decades of experience in sales and marketing, particularly in the battery and energy storage sectors, having held leadership positions in companies like Fluence Energy and Verizon/Telogis. His robust background in building high-performance global sales teams positions him well to lead Flux Power's revenue generation efforts.

As CRO, Frey will focus on aligning sales and marketing strategies, optimizing pricing models, and expanding market reach, all while enhancing customer retention. His appointment is seen as a pivotal step in Flux Power’s growth journey, with CEO Ron Dutt expressing confidence in Frey’s ability to drive revenue and maximize the company’s growth potential. Dutt notes that Frey’s experience in effective pipeline management and customer engagement will be instrumental as Flux Power aims to solidify its presence in the competitive energy storage market. This leadership change signifies the company’s commitment to innovation and its strategic focus on electrification solutions for commercial and industrial applications.

Frey himself acknowledges the opportunity with enthusiasm, highlighting his plans to leverage a strong order pipeline and develop new customer initiatives. His focus on improving cash profitability aligns with Flux Power's goals to sustain long-term growth while continuing to innovate. This fresh leadership perspective is expected to bolster the company’s efforts in navigating the evolving landscape of energy storage, where demand for efficient and reliable solutions is rapidly increasing.

In addition to Frey’s appointment, the company recognizes the critical contributions of Tod Kilgore, whose efforts have been vital in securing key clients and transforming Flux Power from a startup into a trusted provider for Fortune 500 companies. As Flux Power navigates this leadership transition, the emphasis on continuity and collaboration will likely play a key role in maintaining momentum in the energy storage sector.