FMC and FETV Partner with DIRECTV to Enhance Advertising and Viewer Engagement

FETV Expands Advertising Reach with DIRECTV Partnership

Family Entertainment Television (FETV) announces a strategic partnership with DIRECTV Advertising, designating the latter as its exclusive advertising sales agent starting December 29, 2025. This collaboration aims to enhance the advertising capabilities of both FETV and its sister network, FMC, by leveraging DIRECTV Advertising's extensive expertise in sales and operations. Drew Sumrall, President and CEO of FETV, expresses optimism about the partnership, highlighting its potential to bolster the networks' presence in the competitive advertising marketplace while maintaining their commitment to delivering family-friendly entertainment to audiences across the nation.

The partnership comes at a vital time for FETV and FMC, both of which are focused on expanding their viewer base. FETV has made a name for itself by airing classic television shows such as "Emergency!," "Leave It to Beaver," and "Perry Mason," and has secured a place among the top 40 ad-supported cable networks during primetime, as reported by Nielsen. Meanwhile, FMC is dedicated to showcasing family-friendly films, with its November lineup featuring holiday classics like "Miracle on 34th Street" (1947) and "Meet Me in St. Louis" (1944). With this new agreement, the networks seek to enhance their advertising appeal by connecting quality content with engaged audiences, thus creating lucrative opportunities for advertisers.

Amy Leifer, Chief Advertising Sales Officer for DIRECTV, emphasizes the significance of representing FETV and FMC as providers of trusted and brand-safe programming. This collaboration not only aims to create more advertising opportunities but also reinforces the networks' dedication to family-oriented content. As FETV and FMC continue to evolve, this partnership is expected to unlock substantial value, helping them attract a broader audience and secure a stronger foothold in the family entertainment sector.

In addition to the advertising agreement, both networks remain committed to their core mission of delivering wholesome entertainment. Since its inception in 2013, FETV has established a 24-hour schedule filled with beloved series and films that resonate with family values. As the industry landscape shifts, this partnership with DIRECTV Advertising positions FETV and FMC to effectively navigate the challenges of advertising and enhance their offerings for viewers seeking quality family entertainment.