Forrester Research Names Fluent Commerce a Leader in Order Management Systems (Q1 2025)

Fluent Commerce Named Leader in Order Management Systems by Forrester Research

In a significant development within the order management systems (OMS) landscape, Fluent Commerce receives recognition as a 'Leader' in The Forrester Wave™: Order Management Systems, Q1 2025. This accolade highlights the company's innovative solution, Fluent Order Management, which is adopted by renowned global brands such as JD Sports, L’Oréal, and Prada. The modern retail environment demands sophisticated inventory management and seamless omnichannel order fulfillment, and Fluent Commerce rises to the occasion by enabling these leading brands to optimize their operations worldwide.

Forrester's evaluation involved a rigorous analysis of eight OMS vendors across 35 criteria, where Fluent Commerce shines in critical areas like workflows and order orchestration rules. The company achieves the highest scores in 15 distinct criteria, including enterprise inventory management and usability. Fluent Order Management users report significant operational improvements, including a remarkable 93% reduction in canceled orders and a 52% decrease in shipping costs. The system's implementation is also notably swift, with many clients experiencing full deployment in under 12 weeks, yielding early returns on investment.

Jamie Cairns, Chief Strategy Officer of Fluent Commerce, expresses pride in this recognition, underscoring the company's dedication to fostering innovation and customer empowerment. The adaptable platform of Fluent Order Management is designed to meet the evolving needs of businesses amid changing market conditions. This commitment to enhancing customer experiences and operational efficiencies positions Fluent Commerce as a vital player in the dynamic OMS market, paving the way for continued growth and success in the future.

In addition to the recognition of Fluent Commerce, Forrester Research is actively engaging with the business community by opening nominations for its 2025 Customer-Obsessed Enterprise Awards. These awards, aimed at organizations prioritizing customer-centric leadership, highlight the significance of customer focus in achieving successful business outcomes. Companies from the Asia-Pacific, Europe, and North America with a minimum of 1,000 employees are encouraged to participate, with applications due by March 31, 2025.

Forrester's awards program not only recognizes organizations but also honors individual leaders who exemplify customer obsession in their decision-making and operational strategies. The emphasis on customer-centric practices underscores the growing importance of aligning business strategies with customer needs to drive overall success in today's competitive landscape.