FOX's OutKick Sees 28% Growth in Audience Engagement and Influential Media Additions

OutKick Reports Impressive Growth in Audience Engagement

OutKick, a national multimedia sports platform owned by FOX Corporation, demonstrates remarkable growth in audience engagement during the fourth quarter of 2024, significantly outperforming its competitive set. The platform attracts an average of 7.8 million unique visitors monthly across desktop and mobile devices, reflecting a robust 28% increase compared to the same period last year. This surge in traffic is complemented by a total of 97 million multiplatform views, marking a 33% rise, and 91 million multiplatform minutes viewed, which is a 25% increase year-over-year, according to Comscore. Senior Vice President and Managing Editor Gary Schreier attributes this growth to OutKick's commitment to authenticity and common sense, which resonates with viewers looking for unfiltered discussions about sports, culture, and political issues.

The platform’s content strategy plays a pivotal role in its success, particularly in attracting influential media personalities. Over the past year, OutKick has welcomed prominent figures such as Charles Barkley, Dan Patrick, Bob Costas, and Stephen A. Smith to its lineup, enhancing its credibility and appeal to a diverse audience. The platform is also recognized for its in-depth coverage of critical stories within the NFL and college football, alongside addressing pressing societal debates, such as the implications of transgender participation in sports. This multifaceted approach not only broadens OutKick’s content offerings but also solidifies its position as a leading voice in the sports media landscape.

Social media engagement further underscores OutKick's expanding influence. The platform experiences over 5.1 million social actions on networks like Facebook, X (formerly Twitter), and Instagram, reflecting a 25% increase from the previous quarter. Additionally, OutKick garners over 48.3 million video views across these platforms, again marking a 25% rise. This enhanced social media presence complements its traditional content dissemination methods and underscores OutKick’s ability to connect with tens of millions of fans through various channels, including livestreams and its primary website. Founded by Clay Travis, OutKick continues to forge its identity as a go-to source for sports and cultural commentary.

As OutKick evolves, it solidifies its role within FOX Corporation’s multimedia strategy, engaging a growing audience with content that resonates on multiple levels. This growth not only reflects the platform's success but also indicates a broader trend within sports media, where authenticity and diverse viewpoints increasingly attract dedicated viewership. For further insights into OutKick's offerings, visit www.OutKick.com.