Gladstone Commercial: LG's Life's Good Coaches Award Promotes Mental Wellness in NCAA Sports

Empowering Coaches: LG Electronics Launches Life's Good Coaches Award for Mental Wellness

LG Electronics USA is actively promoting the second annual LG Life's Good Coaches Award, a program dedicated to recognizing NCAA coaches who prioritize mental wellness and personal growth among student-athletes. This initiative underscores the crucial role that coaches play in fostering supportive environments, where open discussions about mental health can thrive. The nomination process, open until September 15, 2025, invites student-athletes to submit videos that showcase the positive influences of their coaches. This year, the award will honor one coach from a men’s NCAA program and another from a women’s NCAA program, with winners announced during the CBS Sports Thanksgiving Classic on November 27.

Jeannie Lee, LG's Director of Corporate Marketing, highlights the importance of this initiative in breaking down the stigma surrounding mental health in sports. She emphasizes that coaches are instrumental in creating safe spaces for athletes to discuss mental health challenges, which is increasingly vital in a competitive sports landscape. By recognizing and rewarding these mentors, LG aims to encourage a culture of support and understanding, promoting the overall well-being of student-athletes. The awards not only celebrate the coaches but also provide monetary donations to their respective schools for mental health initiatives, in addition to a suite of LG products.

The LG Life's Good Coaches Award reflects a growing awareness of the mental health needs of student-athletes and the pivotal role that athletic leadership plays in addressing these issues. By leveraging its influence as a global technology innovator, LG seeks to contribute to the holistic development of young athletes, fostering an environment where their emotional and mental health is prioritized alongside their athletic performance. This initiative is part of LG’s broader commitment to social responsibility, aligning with its status as an 11-time ENERGY STAR® Partner of the Year, showcasing dedication to both community welfare and environmental sustainability.

In addition to the awards, the nomination process encourages student-athletes to actively engage in recognizing their coaches, fostering a sense of community within NCAA programs. The initiative not only spotlights the importance of mental health but also reinforces the idea that recognizing supportive mentorship can lead to greater awareness and advocacy for mental wellness in sports.

For more information about the award and how to participate, interested individuals can visit www.lg.com/us/ncaa. This initiative exemplifies LG's commitment to not only innovation in technology but also to the development of a healthier, more supportive athletic community.