Gladstone Land: iQIYI Launches Interactive Entertainment Park in China, February 2026

iQIYI LAND: A New Era of Interactive Entertainment in China

iQIYI, the leading online entertainment platform in China, is set to launch its first global offline entertainment park, iQIYI LAND, in Yangzhou, Jiangsu Province, on February 8, 2026. This ambitious project marks a pivotal moment in iQIYI’s strategy to expand its influence beyond digital media into the realm of physical entertainment experiences. The park is designed to immerse visitors in cherished Chinese stories through advanced technology, blending iconic intellectual properties with interactive entertainment. By coinciding its opening with the Chinese New Year festivities, iQIYI aims to attract a wide audience eager for unique experiences during this culturally significant time.

The iQIYI LAND park will encompass seven distinct zones, each crafted to engage visitors in the rich narratives of acclaimed stories. Features include immersive theaters, interactive light-and-shadow spaces, and opportunities for live character interactions, all complemented by dedicated retail and dining areas. This multifaceted approach not only enhances visitor engagement but also provides a platform for storytelling that resonates with audiences of all ages. The company has already established a strong foundation in immersive entertainment, operating nearly 60 theater venues across over 30 cities, which sets a promising precedent for the park's expected success.

To further amplify its brand presence, iQIYI appoints the popular group "Shigeqintian," comprised of ten members from the successful variety show "Become a Farmer," as global ambassadors for the park. Their involvement underscores the brand message: "Happiness Starts With You." As iQIYI prepares to take this bold step into offline entertainment, it not only aims to enhance its creative ecosystem but also to redefine how audiences interact with their favorite stories. By creating meticulously recreated settings and incorporating live non-player characters (NPCs), iQIYI allows guests to engage in personal adventures, uncovering hidden storylines and deepening their connection to the narratives.

In addition to the Yangzhou park, iQIYI reveals plans for two more iQIYI LAND projects, indicating a broader commitment to expanding its entertainment offerings. As the company continues to transform its premium film and television intellectual properties into engaging, real-world experiences, it solidifies its position in a competitive entertainment landscape, paving the way for innovative interactions between audiences and beloved Chinese stories.

With ticket presales scheduled to begin on January 16, 2026, anticipation builds for a venture that promises to blend cultural heritage with cutting-edge technology, reflecting the evolving nature of entertainment in China. As iQIYI LAND prepares to open its doors, it stands as a testament to the potential of immersive experiences in fostering deeper connections between stories and audiences.